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ARCHIVE 2006
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Offline Americans see Internet of Little Value
Study finds dial-up subscribers are converting to broadband but few
newcomers in 2006
Twenty-nine percent of all U.S. households (31 million homes) do not
have Internet access and do not intend to subscribe to an Internet service
over the next 12 months, according to Parks Associates’
National
Technology Scan. This nationwide project, now in its second year,
found the main professed cause for non-subscribers is not economic but a
low perceived value of the Internet. Forty-four percent of these
households say they are not interested in anything on the Internet, and
just 22% say they cannot afford a computer or the cost of Internet
service.
National Technology Scan also found that in 2006, broadband
penetration increased from 42% to 52%, with roughly one-half of new
subscribers being converted dial-up users and the other half households
that previously had no access. “The industry continues to chip away at the
core of non-subscribers but has a ways to go,” said
John Barrett,
director of research at Parks Associates. “Entertainment applications will
be the key. If anything will pull in the holdouts, it’s going to be
applications that make the Internet more akin to pay TV.”
National Technology Scan (2007) is a nationwide survey that
provides an accurate picture of current adoption levels, demand, and the
size of the total available market for advanced products and services.
Such data are crucial for strategic planning and forecasting sales and
revenues. For more information on National Technology Scan (2007), visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or e-mail
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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