Entertainment Interfaces: UX as a Sales Channel

New innovations are redefining the connection between content distributors and the audience that consumes their content. Putting the right content in front of the right person at the right time is the key to maximizing revenues for both subscription and ad-based services. This industry report examines the current state of content discovery, innovations such as AI and voice that impact the user experience, trends in presenting and merchandising content, and new opportunities to leverage the user experience to monetize content. It profiles leading entertainment and technologies in content discovery and sales innovation.

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Publish Date: 4Q 2019

Pages: 40


Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

© July 2019 Parks Associates
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