Global Markets – The Lifecycle of OTT Services

This report examines the market lifecycle for the global OTT video services industry. It assesses the current state of OTT video service competition and service adoption for the US, each global region, and major national markets around the world. Key themes include the evolution of OTT video services and business models, growth in competition, and the stages that markets are going through. The report includes a five-year forecast of OTT video subscriptions and revenues.

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The OTT Video Market Lifecycle

Market lifecycles commonly have four stages

Introduction / Market Development Phase

Application in the US and European Markets

Growth Phase (Early)

Growth Phase (Middle/Late)

United States OTT Video Services Breakout, 2013-2019

Overall OTT Service Subscriptions (2016 - 2019)

United States Streaming Media Player Forecast, 2013-2019

Maturity Phase

The Lifecycle in Global Markets

North America’s OTT market has set the pace for global growth

Number of Online Subscription Services: UK vs. Canada vs. US (2018)

Global OTT Markets

European Markets

Latin America and Africa

Asia-Pacific OTT Markets

OTT Worldwide Markets

OTT Video Service Market Forecasts

Global Forecast: Total OTT Video Subscriptions (2018 - 2024)

Global Forecast: OTT Video Service Revenues (2018 - 2024)

US Forecast: OTT Households, Subscriptions, and Revenues (2018 - 2024)

The OTT Video Market Lifecycle

Market lifecycles commonly have four stages

Introduction / Market Development Phase

Application in the US and European Markets

Growth Phase (Early)

Growth Phase (Middle/Late)

United States OTT Video Services Breakout, 2013-2019

Overall OTT Service Subscriptions (2016 - 2019)

United States Streaming Media Player Forecast, 2013-2019

Maturity Phase

The Lifecycle in Global Markets

North America’s OTT market has set the pace for global growth

Number of Online Subscription Services: UK vs. Canada vs. US (2018)

Global OTT Markets

European Markets

Latin America and Africa

Asia-Pacific OTT Markets

OTT Worldwide Markets

OTT Video Service Market Forecasts

Global Forecast: Total OTT Video Subscriptions (2018 - 2024)

Global Forecast: OTT Video Service Revenues (2018 - 2024)

US Forecast: OTT Households, Subscriptions, and Revenues (2018 - 2024)

Publish Date: 4Q 2019

Pages: 29


Authored By:
Brandon Riney - Researcher
Brett Sappington - Senior Research Director and Principal Analyst

© November 2019 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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