Marketing Mobile Data: Meeting Consumer Expectations

The mobile data market has become saturated in major industrialized nations. Mobile operators in those markets find it increasingly difficult to raise mobile data prices as competitors are ready to lure away unsatisfied customers. This report analyzes how global mobile operators sell mobile data services, manage customer loyalty programs, develop innovative services, and offer customer incentives such as zero-rated services and free international text plans. It also provides an update of global mobile data revenues earned by operators from 2017-2021.

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Publish Date: 3Q 2017

Pages: 0


Authored By:
Harry Wang - Senior Director of Research

© January 2017 Parks Associates
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