Partnering, Aggregation, and Bundling in Video Services

As the video service ecosystem continues to evolve, OTT services and pay-TV providers are increasingly looking to new business approaches, partnerships, and sales channels in order to reach paying consumers. This report explores the evolving dynamics of aggregation and bundling as well as the partnerships that are evolving in the industry. It examines the evolution of entertainment brands and profiles the leading online aggregation platforms available to video services today.

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1.0          Report Summary

1.1          Purpose of Report

1.2          Scope of Report

1.3          Key Questions Addressed by this Research

1.4          Research Approach/Sources

2.0          Video Services Partnership Landscape

2.1          Video Services Ecosystem

2.2          Defining Good Partnerships

3.0          Drivers and Trends for Partnerships

3.1          Consumer-Oriented Drivers and Trends

3.2          Industry-Oriented Market Trends

4.0          Considerations for Video Services Partnerships

5.0          OTT Video Aggregation

5.1          Aggregation Benefits and Challenges

5.2          Effective Aggregation

5.3          Types of Aggregators

5.4          Examples of OTT Aggregation

5.5          Potential Future Aggregators

6.0          OTT Video Bundling

6.1          Bundling Partnerships

7.0          Other Partnerships

7.1          Content-Related Partnerships

7.2          Marketing & Promotional Partnerships

7.3          Unique Partnerships

8.0          Future Evolution of Partnerships in Video Services

9.0          Forecast: US OTT Aggregator Subscriptions and Revenue, 2019-2024

9.1          Forecast Methodology and Assumptions

9.2          Forecast

10.0        Implications and Recommendations

11.0        Appendix

11.1        Glossary

11.2        Company Index

Video Services Ecosystem and Partnership Drivers
Overall OTT Service Subscriptions in US
Overall OTT Service Subscriptions in Canada
Number of OTT Service Subscriptions in US
Self-Aggregator Households in US
Pay-TV vs. OTT Service Subscription
Reasons for Subscribing to Pay-TV Service
OTT Video Services Breakout in US
Subscription Uptake Beyond Netflix, Hulu and Prime Video
US Prime Video Channels Breakout
Key OTT Aggregators
Potential New Aggregators
Select Bundling Partnerships
Select Content-Related Partnerships
Select Marketing and Promotional Partnerships
Select Other Partnership Examples
US OTT Aggregator-Based Subscriptions (2019-2024)
US OTT Aggregator Revenue (2019-2024)
 

Publish Date: 3Q 2019

Pages: 55


Authored By:
Steve Nason - Senior Analyst

© September 2019 Parks Associates
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