One-fifth of broadband households in the U.S. have a home security system. This figure is projected to increase as interactive services and smart home integrations expand the value proposition and self-installed and self-monitored systems attract new market segments to security. This report leverages findings from Parks Associates primary consumer research to share the consumer view of home security, provide insights on the evolving value proposition of home security, and assess how the changing residential security customer will change the industry.

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