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Consumer consumption of digital media is becoming increasingly interactive. Websites, devices, and software are all enabling consumers to capture, create, personalize, share, and search content in ways that suit their own tastes. This project analyzes this phenomenon, exploring how technology is being used to facilitate these activities and how this trend will evolve.

Survey Design: The survey was fielded in August 2006 and included 2,117 respondents with Internet access ages 13 and over. All respondents owned at least one computer and had Internet access at home.

This project touches on a broad range of topics in order to provide a comprehensive picture of the gaming market. The fundamental core of its analysis is the five gaming ecosystems that surround the platform categories (set-top boxes, computers, consoles, mobiles, and portables), their evolving relationship, cross-platform and convergence trends, and the services, software, and hardware that constitute these ecosystems.

Survey Design: This survey polled U.S. Internet gamers (defined as gamers who have Internet access and play electronic games for at least one hour per month) aged 13 and older and included over 2,000 qualified respondents

NEWS: Women Dominate Mobile Phone Gaming; Survey reveals U.S. gamer market is diversifying

Parks Associates is working with SDM Magazine, the largest magazine serving security dealers and manufacturers, to complete two surveys of security dealers during 2006. These surveys, coupled with Parks Associates’ 20 years of experience in home systems, provide valuable and needed guidance to manufacturers and dealers for navigating their markets as their businesses evolve. More Info

This survey is designed to aid a wide variety of players (broadband providers, retailers, consumer electronics manufacturers, IT support personnel, integrators, software developers, and computing companies) to better understand the current landscape and ascertain the market potential for digital home support services.

• The addressable market for installation and support services across three categories: home computers/home networks; Internet services; consumer electronics;
• 2006 revenue projections for installation, support, and in-home and remote management services; and,
• Segmentation that identifies key “clusters” of end users most receptive to managed digital home services.

Survey Design: Two surveys with more than 6,000 respondents (3,447 U.S.; 2,669 Canadian), including 959 U.S. respondents with a data network and 740 networked Canadian households.

NEWS: Consumers Report Digital Home Challenges in Large Numbers

Parks Associates surveyed over 500 national, regional, and local homebuilders to determine product categories installed, brands selected, sources of supply, margins derived from sale, and personnel making purchase decisions. This project is designed to assist manufacturers and service providers in understanding homebuilders, the methods for including technology products in offerings and how to do business with builders. Survey results reveal how builders decide which products to offer and when and how they select technology vendors.

Survey Design: Over 1,100 residential home builders participated in the 2006 survey.

Bundled Services & Residential Gateways (2Q 2006)
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This primary consumer research study is a tool to determine the mixture and pricing of packaged Internet, communications, and entertainment services. This survey tackles such issues as optimal price points and preferred service providers and also examines how consumer preferences for packaged services impact the design, development, and distribution of residential gateway form factors.

Survey Design: An online survey of 3,479 U.S. Internet households, with respondents aged 18 and older and the primary decision-makers of the acquisition of communications, Internet, and entertainment services.

Parks Associates conducted a nationwide survey that provides an accurate picture of current adoption levels, demand, and size of the total available market. Such data are crucial for strategic planning and forecasting sales and revenues for product lines and services.

Survey Design: A survey of 1,000 U.S. households via random digit dial sampling.

Read More: Overall Internet penetration in the U.S. will increase just one percent, from 63% to 64%, in 2006

Multimedia Trends: Segmenting the U.S. Consumer Population (1Q 2006)
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This project provides a multipronged segmentation analysis of Parks Associates’ consumer research studies completed in 3Q and 4Q 2005. Parks Associates surveyed over 9,000 U.S. consumers during this time regarding ownership of, current service subscriptions to, and intentions to purchase products or subscribe to services in the multimedia areas of digital imaging, music, gaming, video, and communications.

Multimedia Trends makes use of Parks Associates’ national telephony survey of U.S. households and incorporates the knowledge gained from surveying ALL U.S. households as a check and balance to the potential bias of online surveys. This study offers a true profile of technology penetration among all U.S. households and a deeper understanding of buyer segments and greater accuracy in quantifying these segments.

Survey Design: The study segments a sample of more than 9,000 U.S. consumers of all types in the multimedia categories of digital photography, music, video, gaming, and communications.

The next round of mobile services available to consumers will have a much stronger entertainment focus; however, success is not guaranteed for this new service focus. This project explores consumer interest in a number of mobile entertainment services; price sensitivity to various stand-alone and bundled service offerings; and platform preferences for enjoying media-rich mobile services.

Survey Design: A survey of over 2,000 consumers (13 and older) of mobile multimedia devices to determine buyer preferences, feature requirements, buyer profiles, and purchase forecasts

Read More: PlayStation Portable Is Most Wanted Gaming Gadget in U.S.; Early Audience for Mobile TV Small But Enthusiastic

Digital Entertainment: Changing Consumer Habits (3Q 2005)
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How, when, and why consumers use specific electronic devices; which specific legacy devices are most likely to be replaced by their digital counterparts; price sensitivity for various digital electronics platforms; and a segmentation of the emerging digital entertainment household

Survey Design: A survey of over 2,000 consumers (13 and older) of home entertainment services and devices to determine adoption of various entertainment devices, services, and subscription models

Read More: Consumers Warming to Emerging Television Advertising Services

Provides a detailed assessment of how today’s PC owner uses this device in their everyday life, investigating the use of and interest in new software and services; the impact of high-speed Internet connectivity; the use of specific Internet-based services; the likelihood of new non-PC platform adoption (e.g., Web tablets); and the use of and interest in mobile Internet services. This project also offers a segmentation of PC consumers relative to these usage characteristics.

Survey Design: A survey of over 2,600 U.S. Internet users

Builder ePanel (1Q 2005)
Survey of Homebuilders’ Implementation of Consumer Electronics
View Table of Contents for the 2004 Survey of Residential Builders
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The Builder ePanel provides market intelligence for manufacturers selling consumer electronics and connected home systems to builders. Research includes: profiles of builders adopting innovative technology solutions; descriptions and analyses of builder business practices; keys to building successful business relationships with builders; and products and brands currently offered and installed by builders.

Survey Design: Online survey of 250+ builders from all regions of the U.S.; sample frame constructed to include national, regional and local builders

Consumers & Emerging Multimedia Platforms (3Q 2004)
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Consumers & Emerging Multimedia Platforms project illustrates how consumers perceive the reliability of different platforms for storing, managing, and distributing media throughout the home. It determines optimal feature sets; identifies price sensitivity to various platforms and feature combinations; and segments the early market for these devices.

Survey Design: A survey of 6,000 U.S. Internet households

Broadband Networked Households 2003: Profiles of an Evolving Market
A Proposal for Multiclient Research from Parks Associates

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Parks Associates' latest multiclient project, Broadband Networked Households, provides primary research of over 3,000 U.S. broadband households that will investigate the characteristics and motivations of households with both a broadband connection and a home network.  It will provide timely, first-hand data and analysis on the consumer segment which constitutes the next wave of new service and device adopters.

Electronic Living @ Home  |  Table of Contents  |  E-mail

Consumer Electronics Ownership and its Role in the Connected Home
The number of both data- or PC-centric network nodes and the number of networked entertainment nodes are set to explode in the next few years, but without a fundamental understanding of the consumer, the risk of failure is amplified as companies try to capitalize on this emerging market in this unforgiving economic environment.

Parks Associates' Electronic Living @ Home will provide the insight into purchase behavior and electronics ownership for both Internet and non-Internet households and set the foundation for solid business models and intelligent market decisions for entering and succeeding in this high-tech arena.

Parks Associates forecasts that the number of residential broadband subscribers will grow to almost 30 million by 2004. As this market evolves, there will be a natural shift in the audience for broadband services, and consumer expectations will also change.  Measuring these changes becomes of paramount importance - it can mean the difference between discovering new revenue opportunities or stranding millions on unwanted products and services.

Primary consumer research is essential in identifying these differences and gauging the pulse of this evolving marketplace. It is for these reasons that Parks Associates introduces our third multi-client focusing upon the residential broadband market, Broadband Access @ Home III.

Bundled Services & Residential Gateways  |  Table of Contents  |  E-mail

Parks Associates started following the development of residential gateways in 1995. Since that time, the residential gateway has evolved beyond its initial conceptual stage. However, many strategic issues have yet to be addressed, including gateway definitions, technical standards, physical formats, functionality, modularity, price points, service aggregation, etc., in order to ensure a robust market for gateway products. In addition, there is little evidence that the development of residential gateways is consumer-driven. So questions naturally arise: how can manufacturers/service providers sell gateways to consumers? What benefits do consumers want to get out of gateways? And what types of gateways will appeal most to consumers?

e-Home 2001 | E-mail

Amid all of the excitement about the anticipated revenues/profits generated out of the e-home, numerous questions remain unanswered. For example, are consumers ready for the transition to an e-home? What services/applications do they desire most? What are the underlying factors impacting consumers’ purchase behavior? Who are the likely early adopters of an e-home?

Light Commercial Marketplace  | E-mail

This study will address the five largest vertical markets among quick-service restaurants, grocery stores, full-service restaurants, retail apparel and accessory stores, and miscellaneous retail stores.  Parks Associates will conduct more than 500 surveys and interviews equally divided among each of the vertical markets.  From these, Parks Associates will develop qualitative estimates of current system penetration by vertical market for security, energy management, communications, and lighting systems.

US Builders & Emerging Technologies | E-mail

This research offering provides qualitative and quantitative research on builders and new technologies, specifically the technology they include or plan to include in their new homes as well as their use of these advanced capabilities as marketing and management tools now and in the future.

Broadband Access @ Home  |  E-mail

The original 1998 study,  called Surfing A New Wave, Consumers, and Emerging Internet Access Platforms, features a survey of 1,523 online households. The focus of that study is to access the market potential of high-speed Internet services and non-PC Internet access devices. The Broadband Access @ Home study will continue in this vein, keeping all the key questions used in the 1998 survey so as to provide trending data with new questions added to reflect market developments.

Providing the leading industry data on current market trends for in-home networks, Parks Associates' Networks @ Home offers a new perspective on targeting the SOHO consumer.

Surfing a New Wave |  E-mail

Ride the crest of the Internet.  Prepare your company for the upcoming surge of new business potential that is available because of Internet proliferation

EL@H™ is the only comprehensive multiclient study available that monitors electronic systems and services across multiple categories in US households.   Now in its second year, the study provides trend data, forecasts, and demographic intersection information for the United States' more than 100 million households

As the Internet continues to proliferate, the call to "go local" will become even more articulate.  Increased Internet usage and the demand for community-oriented content and services have added a new dimension to the online market, and Parks Associates analyzes the opportunities and current efforts in community-based networks with this new report.

The 1998-1999 Dealer Survey | E-mail

Dealers represent a vital link to consumers of high-end home systems.  Parks Associates provides an in-depth look into this market through the dealers' perspective.

An analysis of systems currently within the light commercial marketplace — Parks Associates completed more than 340 telephone interviews — equally divided among each of the vertical markets. From these, Parks Associates developed qualitative estimates of current systems penetration by building type and use for lighting, energy management, security, and communication systems.

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