Electronic Living @ Home
Consumer Electronics Ownership and its Role in the Connected Home

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Publish Date: July 03

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A primary research project in two phases, surveying 2,000 U.S. households, to determine purchase behavior and electronics ownership and provide data and analysis for market decisions in the high-tech arena.

“While consumers are expressing a keen interest in more mainstream consumer electronic devices like mobile phones and digital cameras, demand for new consumer electronics such as digital video recorders is tenuous at best. Retailers and vendors alike have failed to boil down these very sophisticated technologies to simple value propositions that have meaning to ordinary consumers. Failure to do so means alienating consumers who have the money and the patience to move these markets forward.” -Parks Associates

Download TOC PDF or view press release TV less Important to Younger Households

2.0 Media Affinity
   2.1 Importance of Watching Television
   2.2 Importance of Watching Movies
   2.3 Importance of Listening to Music
   2.4 Importance of Using the PC
   2.5 Importance of Sharing Photographs
   2.6 Importance of Viewing Home Movies
   2.7 Understanding Media Affinity across Specific Consumer Segments

3.0 Consumer Attitudes toward Technology
   3.1 Trust in the Accuracy of Internet-Based Information
   3.2 Difficulty with Making Product Work as Advertised
   3.3 Extent to which Technology makes it Harder to Keep Information Private
   3.4 Extent to which Consumers Find Technology to be Intimidating
   3.5 Extent to which Consumer Technology Jargon is Difficult to Understand
   3.6 Extent to which Consumers are predisposed to take Advantage of Innovations

4.0 Consumer Electronics
   4.1 Consumer Electronics Ownership
      4.1.1 Digital Cameras
      4.1.2 Mobile Phones
      4.1.3 DVD Players
      4.1.4 Digital Audio Receivers
      4.1.5 Personal Digital Assistants
      4.1.6 Game Consoles
      4.1.7 Personal Video Recorders
      4.1.8 Digital Video Cameras
      4.1.9 Digital Television Receivers
      4.1.10 Home Theaters
      4.1.11 MP3 Players
   4.2 Intention to Purchase
      4.2.1 Digital Camera
      4.2.2 Mobile Phone
      4.2.3 DVD Player
      4.2.4 Personal Digital Assistants
      4.2.5 Game Console
      4.2.6 Personal Video Recorder
      4.2.7 Digital Video Camera
      4.2.8 Digital Television Set
      4.2.9 Home Theater
      4.2.10 Portable MP3 Player

5.0 Home Security & Monitoring Services
   5.1 Home Security Systems
   5.2 Monitored Home Security Systems
   5.3 Interest in New Security Services
      5.3.1 Remote Home Monitoring via Web-Connected Cameras
      5.3.2 Real-Time Home Security Alerts via Mobile Devices
      5.3.3 Remote Lighting Control from any Internet-Enabled Device
      5.3.4 Remote Access to Material Stored on Home PCs
      5.3.5 Single Remote Control for all Home Entertainment and Home Controls
      5.3.6 Wireless In-Home Cameras able to be Viewed by Any TV, PC, or Mobile Device in the Home

6.0 Home Entertainment
   6.1 Television Services
      6.1.1 Television Set Ownership
      6.1.2 Location of TV Sets in the Home
      6.1.3 TV Viewing Habits
      6.1.4 TV Services
      6.1.5 Television Service Providers
      6.1.6 Satisfaction with Content Offered by Subscription TV Services
      6.1.7 Set-Top Boxes in Consumer Homes
      6.1.8 Method of Finding TV Content
      6.1.9 Satisfaction with Dominant Method of Finding TV Content
   6.2 Viewing Movies in the Home
      6.2.1 Number of DVDs per Household
      6.2.2 Frequency of Viewing “Non-TV” Movies
      6.2.3 Source of “Non-TV” Movies
   6.3 Home Stereos
      6.3.1 Home Stereo Ownership
      6.3.2 Location of Stereos in the Home
      6.3.3 Stereo Listening Habits
   6.4 Listening to Music in the Home
      6.4.1 Number of CDs in the Home
      6.4.2 Importance of Music Portability
   6.5 Interest in New Entertainment Services & Feature Sets
      6.5.1 Interest in Personal Video Recording Service
         Overall Interest
         Number of Sets Consumers would like to Receive PVR Service
      6.5.2 Interest in Accessing Internet-Style Content on the Television Set
      6.5.3 Gaming-on-Demand Service
         General Interest in a Gaming-on-Demand Service
         Payment Preferences for Gaming-on-Demand Service
         Total Monthly Gaming Expenses per Household
         Preferred Platform for Gaming-on-Demand Service
         Interest in Value-Added Gaming-on-Demand Services
      6.5.4 Interest in Software-Enhanced CD Organization

7.0 Personal Computing Devices in the Household
   7.1 Number of Personal Computing Devices per Household
      7.1.1 Desktop PCs
      7.1.2 Laptop PCs
      7.1.3 PDA per Household
   7.2 PCs Furnished by Employer
   7.3 Primary Indicator of a PC’s Performance
   7.4 Location of PCs in the Home
      7.4.1 Location of Desktop PCs
      7.4.2 Rooms in Which Laptop PCs are primarily Used
      7.4.3 Collocation of Primary PCs and Home Entertainment Systems
   7.5 Most Recent PC Purchase
      7.5.1 Year of Purchase
      7.5.2 Type of Most Recent PC Purchase
   7.6 PC Operating Systems
      7.6.1 Operating Systems on All Home PCs
      7.6.2 Operating System on Primary Home PC
   7.7 Brand of Most Recent PC Purchase
   7.8 Entertainment Features and Uses of Primary PC
      7.8.1 Features
         Presence of CD-ROM Burner
         Presence of DVD Drive
         Presence of DVD-Burner
         Presence of FireWire Port
         Presence of Video Recording & Editing Hardware and Software
         Presence of Surround Sound
         Presence of TV Tuner
         Cumulative Features Found on Primary PC
      7.8.2 Uses of Home PCs
         Storing Digital Music Files
            Use of PC to Store Music Files
            Number of Downloaded Music Files Stored on PC
            Burning Downloaded Music Files on CDs
            Storage Format for Downloaded Digital Audio Files
         Storing Digital Video Files
            Number of Digital Video Files Stored on PC
            Types of Digital Video Files Stored on PC
            Use of PC for Creating or Editing Video Content
   7.9 The PC as the Home Entertainment Center
      7.9.1 Consumer Comfort: In General
      7.9.2 Consumer Comfort: With Enhanced Sound System
      7.9.3 Consumer Comfort: With Enhanced Viewing Screen
      7.9.4 Consumer Comfort: In General and with Modifications as a Factor of Specific Consumer Attributes
   7.10 Ownership & Use of Media-Centric PCs
      7.10.1 Media-Centric PCs per Household
      7.10.2 Types of Media-Centric PCs in Households
      7.10.3 Devices Connected to Media-Centric PCs
      7.10.4 Uses of Media-Centric PCs
         Digital Photograph Editing
         Home Video Editing
         Viewing TV Programs
         Using the Integrated DVR
         Viewing DVDs
         Viewing Online Movies
         Listening to Music
   7.11 Likelihood of Purchasing a New PC
      7.11.1 New Desktop PC
      7.11.2 New Laptop PC
      7.11.3 New Media-Centric PC

8.0 Internet Service
   8.1 Internet Subscriptions among U.S. Households
      8.1.1 Focus on Narrowband Subscribers
         Top-line Demographic Attributes
      8.1.2 Focus on Broadband Subscribers
         Top-line Demographic Attributes
         Technologies Used for Broadband Delivery
         Subscription to Secondary Dial-Up Internet Service
         Likelihood of Service Cancellation
         Home Network Offerings to New Broadband Subscribers
   8.2 New Internet Subscribers
      8.2.1 Likelihood of Subscribing to Internet Service
      8.2.2 Technology Preferences

9.0 Home Networks
   9.1 PC-Centric Home Networks
      9.1.1 Ownership of PC-Centric Home Networks
      9.1.2 Types of PC-Centric Networks Deployed
      9.1.3 Hardware/Software Profile
   9.2 Entertainment-Centric Home Networks
      9.2.1 Ownership of Entertainment-Centric Networks
      9.2.2 Formats used for Networking Music in the Home
      9.2.3 Physical Media used to Store Music Files
   9.3 Distribution Channels for Home Networks
   9.4 Devices Connected to Home Networks
   9.5 New Home Network Adoption
      9.5.1 Likelihood of Home Network Adoption
      9.5.2 Technology Preferences
      9.5.3 Channel Preferences

10.0 Platform Preferences for Media Server-Type Functionality
   10.1 Perceived Reliability of Various Platforms
      10.1.1 The Desktop PC
      10.1.2 The Laptop PC
      10.1.3 The Set-Top Box
      10.1.4 A Legacy Consumer Electronics Device
      10.1.5 A “Separate, Dedicated Device”
      10.1.6 Cumulative Reliability Rankings
   10.2 Platform Payment Preferences
   10.3 Preferred Platform Provider

11.0 Demographics
   11.1 Decision-Making Status of Respondents
   11.2 Geographic Region
   11.3 Gender
   11.4 Ethnicity
   11.5 Age
   11.6 Annual Household Income
   11.7 Marital Status
   11.8 Education Level
   11.9 Currently Attending College
   11.10 Primary Residence
      11.10.1 Type of Primary Residence
      11.10.2 Value of Primary Residence
      11.10.3 Likelihood of Buying New Home
   11.11 Home Occupants
      11.11.1 Individuals 18 or Older Living in Household
      11.11.2 Individuals Younger than 18 Living in Household
   11.12 Telecommuting Status

Figures in Section 3.0
Trust in Accuracy of Internet-Based Information
Trust of Internet-Based Information & Gender
Trust of Internet-Based Information & Age of HOH
Trust in Internet-Based Information & Annual Income
Difficulty with Making Products Work as Advertised
Difficulty with Making Products Work as Advertised & Gender
Difficulty with Making Products Work as Advertised & Age of HOH
Difficulty with Making Products Work as Advertised & Annual Income
Privacy Implications of Technology
Privacy Implications of Technology & Gender
Privacy Implications of Technology & Age of HOH
Privacy Implications of Technology & Age of HOH 2
Privacy Implications of Technology & Annual Income
Technology as Intimidating
Technology as Intimidating & Gender
Technology as Intimidating & Age of HOH
Technology as Intimidating & Annual Income
Difficulty with Technology Jargon
Difficulty with Technology Jargon & Gender
Difficulty with Technology Jargon & Age of HOH
Difficulty with Technology Jargon & Annual Income
Technology Adoption Predispositions
Technology Adoption Predispositions & Gender
Technology Adoption Predispositions & Age of HOH
Technology Adoption Predispositions & Annual Income

Figures in Section 4.0
Digital Still Camera Ownership
Digital Still Camera Ownership and Internet Service
Mobile Phone Ownership
Mobile Phone Ownership & Age of HOH
Mobile Phone Ownership & Annual Income
Mobile Phone Ownership & Internet Service
Mobile Phone Ownership & Children at Home
Stand-Alone DVD Player Ownership
DVD Player Ownership & Age of HOH
DVD Player Ownership & Annual Income
DVD Player Ownership & Internet Access
DVD Player Ownership among Internet Households
DVD Player Ownership & Children at Home
Ownership of Digital Audio Receivers
Ownership of Digital Audio Receivers & Age of HOH
Ownership of Digital Audio Receivers & Annual Income
Ownership of Digital Audio Receivers & Internet Access
Ownership of Personal Digital Assistants
PDA Ownership & Age of HOH
PDA Ownership & Annual Income
PDA Penetration among Internet Households
Ownership of Game Consoles
Ownership of Game Consoles & Age of HOH
Ownership of Game Consoles & Annual Income
Penetration of Game Consoles by Income Segment
Ownership of Game Consoles & Internet Access
Game Consoles among Internet Households
Ownership of Game Consoles and Children at Home
Penetration of Game Consoles per Children @ Home Segment
Age Breakdown among PVR Subscribers
Income Breakdown among PVR Subscribers
Education Profile of PVR Subscribers
Ownership of Digital Video Cameras (DVCs)
Ownership of DVCs & Age of HOH
Ownership of DVCs & Annual Income
Penetration of DVCs among Internet Households
Ownership of DVCs & Children in the Home
Ownership of Digital Television Receivers
Penetration of Digital TV Receivers among Internet Households
Ownership of Home Theater Systems
Ownership of Home Theater Systems & Age of HOH
Penetration of Home Theater Systems among Specific Age Segment
Ownership of Home Theater Systems & Annual Income
Penetration of Home Theater Systems among Specific Income Segments
Importance of Watching TV & Number of Children per Home
Penetration of Home Theater Systems among Internet Households
Ownership of Portable MP3 Players
Breakdown of MP3 Penetration by Age of HOH
Average Portable MP3s per Household by Age
Penetration of MP3 Players in Specific Income Segments
Ownership of MP3 Players & Annual Income
Penetration of MP3 Players among Internet Households
Penetration of MP3 Players by Children @ Home Segment
Ownership of Portable MP3 Players & Children in the Home
Likelihood of Purchasing New Digital Still Camera (DSC)
Likelihood of Purchasing New Digital Still Camera (DSC)
Likelihood of Purchasing DSC & Annual Income
Likelihood of Purchasing DSC & Children in the Home
Likelihood of Purchasing New Mobile Phone
Likelihood of Purchasing New Mobile Phone & Age of HOH
Likelihood of Purchasing New Mobile Phone & Annual Income
Likelihood of Purchasing New Mobile Phone & Children in the Home
RSF^SM for Mobile Phone Purchase & Children in the Home
Interest in New Mobile Phone among Existing Mobile Phone Owners
Likelihood of Purchasing Stand-Alone DVD Player
Likelihood of Purchasing Stand-Alone DVD Player & Age of HOH
Likelihood of Purchasing Stand-Alone DVD Player & Annual Income
RSF^SM for DVD Player Purchase & Annual Income
Likelihood of Purchasing Stand-Alone DVD Player & Children in the Home
RSF^SM for DVD Player Purchase & Children in the Home
Likelihood of Purchasing PDA
Likelihood of Purchasing PDA & Age of HOH
Likelihood of Purchasing PDA & Annual Income
Likelihood of Purchasing Game Console
Likelihood of Purchasing Game Console & Age of HOH
Likelihood of Purchasing Game Console & Annual Income
Likelihood of Purchasing Game Console & Children in the Home
RSF^SM for Game Console Purchase & Children in the Home
Likelihood of Purchasing PVR/DVR
Likelihood of Purchasing PVR/DVR & Age of HOH
Likelihood of Purchasing PVR/DVR & Annual Income
Likelihood of Purchasing PVR/DVR & Children in the Home
RSF^SM for PVR/DVR Purchase & Children in the Home
Likelihood of Purchasing New Digital Video Camera (DVC)
Likelihood of Purchasing DVC & Age of HOH
RSF^SM for DVC Purchase among Various Age Segments
Likelihood of Purchasing DVC & Annual Income
RSF^SM for DVC Purchase & Children in the Home
RSF^SM for DVC Purchase & Children in the Home
Likelihood of Purchasing Digital TV Receiver
Likelihood of Purchasing Home Theater System
Likelihood of Purchasing Home Theater System & Age of HOH
RSF^SM for Home Theater Purchase among Various Age Segments
Likelihood of Purchasing Home Theater System & Annual Income
Likelihood of Purchasing Home Theater System & Children at Home
RSF^SM for Home Theater Purchase & Children in the Home
Likelihood of Purchasing Portable MP3 Player
Likelihood of Purchasing Portable MP3 Player & Age of HOH
RSF^SM for MP3 Player Purchase among Certain Age Segments
Likelihood of Purchasing Portable MP3 Player & Annual Income
RSF^SM for MP3 Player Purchase among Certain Income Segments
Likelihood of Purchasing Portable MP3 Player & Children in the Home
RSF^SM for MP3 Player Purchase & Children in the Home

Figures in Section 5.0
Ownership of Home Security Systems
Ownership of Monitored Home Security Systems
Interest in Remote Home Monitoring via Web Cameras
Interest in Remote Monitoring Service with $5/Month Fee
Interest in Real-Time Security Alerts via Mobile Device
Interest in Real-Time Security Alerts via Mobile Devices with $5/Month Fee
Interest in Remote Control of Home Lighting via Internet
Interest in Remote Control of Home Lighting with $5/Month Fee
Interest in Remote Access of Files
Interest in Remote Access of Files with $5/Month Fee
Appeal of Single Remote for all Entertainment & Control Applications
Interest in Wireless Camera for In-Home Monitoring (Non-Remote)

Figures in Section 6.0
TV Ownership among U.S. Households
Average Number of TV Sets per Home
Average Number of TV Sets per Home & Internet Service
Ownership of Big-Screen TV Sets
Ownership of Digital TV Sets
Ownership of High-Definition TV Sets
Ownership of Plasma TV Sets
Ownership of LCD TV Sets
Location of TV Sets within the Home (1)
Location of TV Sets within the Home (2)
Simultaneous TV Viewing in U.S. Households
Room in the Home Where TV is Viewed Most Frequently
Room in the Home Where TV is Viewed Most Frequently & Age of HOH
Room in the Home Where TV is Viewed Most Frequently & Annual Income
Room in the Home Where TV is Viewed Most Frequently & Children
Broadcast versus Subscription TV Services
Cable & DBS Subscriptions among U.S. Households
Breakdown of TV Service Providers Used by Consumers
Satisfaction with Premium TV Content Offerings
Satisfaction with Content among Specific Cable Service Providers
Set-Top Boxes in Consumer Homes
Methods Used to Locate TV Content
Methods Used to Find Content & Age of HOH
Satisfaction with Current Content Search Tools/Services
Satisfaction with Specific Content Search Tools/Services
DVD Ownership among U.S. Households
DVD Ownership & Gender of HOH
DVD Ownership & Age of HOH
DVD Ownership & Annual Income
DVD Ownership & Marital Status
DVD Ownership & Children in the Home
Frequency of Viewing Non-TV Movies
Non-TV Movie Viewership & Gender of HOH
Non-TV Movie Viewership & Ethnicity of HOH
Non-TV Movie Viewership & Age of HOH
Aggressive Non-TV Movie Viewing & Age
Non-TV Movie Viewership & Annual Income
Aggressive Non-TV Movie Viewing & Income
Non-TV Movie Viewership & Children in the Home
Aggressive Non-TV Movie Viewing & Children in the Home
Sources of Non-TV Movies
Sources of Non-TV Movies & Gender of HOH
Sources of Non-TV Movies & Ethnicity
Sources of Non-TV Movies & Age of HOH
Sources of Non-TV Movies & Annual Income
Sources of Non-TV Movies & Marital Status
Sources of Non-TV Movies & Children in the Home
Stereo Ownership among U.S. Households
Average Number of Stereos per Home & Internet Service
Ownership of Home Stereos & Age of HOH
Ownership of Home Stereos & Annual Income
Average Stereos per Home & Annual Income
Ownership of Home Stereos & Children
Average Stereos per Home & Children in the Home
Location of Stereos within the Home (1)
Location of Stereos within the Home (2)
Room in the Home in which Stereo is Listened to Most Frequently
Room in which Stereo is Listened to Most Frequently & Age of HOH
Room in which Stereo is Listened to Most Frequently & Annual Income
Room in which Stereo is Listened to Most Frequently & Children
CD Ownership in U.S. Households
CD Ownership & Age of HOH
Aggressive CD Ownership & Age of HOH
CD Ownership & Annual Income
CD Ownership & Children in the Home
Aggressive CD Ownership & Children in the Home
Importance of Music Portability
Importance of Music Portability & Age of HOH
Importance of Music Portability & Ownership of MP3 Players
Importance of Music Portability & Number of CDs per Household
Interest in PVR Service at $5/Month
Interest in PVR Service at $5/Month & Age of HOH
Interest in PVR Service at $5/Month & Annual Income
Interest in PVR Service at $5/Month & Children in the Home
Interest in PVR Service at $5/Month & Premium TV Services
Number of Sets for PVR Service
Number of PVR-Enabled Sets & Age of HOH
Number of PVR-Enabled Sets & Annual Income
Interest in Having Access to “Internet-Style Content” on the TV
Interest in “Internet-Style Content” on the TV & Internet Service
Interest in “Internet-Style Content” on the TV & PC Ownership
Interest in a Gaming-on-Demand Service
Interest in a Gaming-on-Demand Service & Annual Income
Interest in a Gaming-on-Demand Service & Age of HOH
Interest in a Gaming-on-Demand Service & Premium TV Services
Interest in a Gaming-on-Demand Service & Children in the Home
Payment Preferences for Gaming-on-Demand Service
Payment Preferences & Interest in Gaming-on-Demand Service
Payment Preferences for Gaming-on-Demand Service & Annual Income (1)
Payment Preferences for Gaming-on-Demand Service & Annual Income (2)
Payment Preferences for Gaming-on-Demand Service & Age of HOH
Monthly Household Expenses for Gaming Purchases/Rentals
Monthly Gaming Expenses & Age of HOH
Monthly Gaming Expenses & Interest in Gaming-on-Demand Service
Payment Preferences & Monthly Gaming Expenses
Preferred Platform for Gaming-on-Demand Service
Preferred Gaming-on-Demand Platform & Desktop PC Ownership
Preferred Gaming-on-Demand Platform & Laptop PC Ownership
Preferred Gaming-on-Demand Platform & Age of HOH
Interest in Various Value-Added Gaming-on-Demand Services
Interest in Software-Based CD ID & Management Feature
Interest in Software-Based CD ID & Management Feature & Age of HOH
Interest in Software-Based Management Feature & Annual Income
Interest in Software-Based Management Feature & CDs per Home

Figures in Section 7.0
Ownership of Desktop PCs in U.S. Households
Ownership of Desktop PCs in U.S. Households & Ethnicity
Ownership of Desktop PCs in U.S. Households & Age of HOH
Ownership of Desktop PCs in U.S. Households & Annual Income
Ownership of Desktop PCs in U.S. Households & Education of HOH
Ownership of Desktop PCs in U.S. Households & Children in the Home
Ownership of Desktop PCs in U.S. Households & Adults per Home
Ownership of Laptop PCs among U.S. Households
Ownership of Laptop PCs & Ethnicity
Ownership of Laptop PCs & Age of HOH
Ownership of Laptop PCs & Annual Income
Ownership of Laptop PCs & Education of HOH
Ownership of Laptop PCs & Children per Home
Ownership of Laptop PCs & Adults per Home
Ownership of PDAs among U.S. Households
PDA Ownership & Ethnicity
PDA Ownership & Age of HOH
PDA Ownership & Annual Income
PDA Ownership & Education of HOH
Percentage of Personal PCs Paid for by Employer
Primary Indicator of a PC’s Performance
Primary Indicator of PC Performance & PC/Internet Households
Location of Desktops in U.S. Homes
Rooms in which Laptops Are Primarily Used
Collocation of Desktop PCs & Home Entertainment Systems
Use of Laptops in Same Room as Primary Home Entertainment System
Year of Most Recent PC Purchase
Type of Most Recent PC Purchase
Operating Systems Running on Home PCs
Operating System Running on Primary PC
Brand of Most Recent PC Purchase
Presence of CD-ROM Burner on Primary Home PC
Presence of DVD Drive on Primary Home PC
Presence of DVD Burner on Primary Home PC
Presence of FireWire Port on Primary Home PC
Presence of Video Recording Features on Primary Home PC
Presence of Surround Sound on Primary Home PC
Presence of TV Tuner on Primary Home PC
Entertainment Features found on Primary Home PCs
Use of Home PCs for Storing Digital Music Files
Use of Home PCs for Storing Digital Music Files & Age of HOH
Use of Home PCs for Storing Digital Music Files & Annual Income
Number of Digital Music Files Downloaded to Home PCs
Number of Digital Music Files Downloaded to Home PCs & Age of HOH
Number of Digital Music Files Downloaded to Home PCs & Annual Income
Number of Music Files Burnt from Home PC to CDs
Burning Digital Music to CDs among Digital Music Users
Percent of Digital Music Files Stored using MP3 Format
Percent of Digital Music Files Stored using WMA Format
Percent of Digital Music Files Stored using Other Format
Number of Digital Video Files Stored on Home PCs
Number of Digital Video Files Stored among Internet Households
Number of Digital Video Files Stored & Age of HOH
Number of Digital Video Files Stored & Annual Income
Types of Digital Video Files Stored on Home PCs
Consumer Use of Video Editing Features on Home PC
Consumer Comfort with Using PC as Home Entertainment Center
Consumer Comfort & Age of HOH
Consumer Comfort & Annual Income
Consumer Comfort & Education of HOH
Comfort with Addition of Enhanced Sound System
Comfort with Addition of “TV-Like” Viewing Display
“PC as Entertainment Center” Comfort Rankings: PC Households
“PC as Entertainment Center” Comfort Rankings: Dial-Up Households
“PC as Entertainment Center” Comfort Rankings: Broadband Households
Ownership of Media-Center PCs among U.S. Households
MCPC Platforms Currently in Use
Devices Connected to MCPCs
MCPC: Frequency of editing digital photographs
MCPC: Frequency of editing home video
MCPC: Frequency of using integrated PVR
MCPC: Frequency of viewing DVDs
MCPC: Frequency of viewing online movies
MCPC: Frequency of listening to music
Likelihood of new desktop PC purchase
Likelihood of buying new desktop PC by age of HOH
RSF^SM for New Desktop Purchase & Age of HOH
Likelihood of Buying a New Desktop PC by Income
RSF^SM for New Desktop Purchase & Annual Income
Likelihood of Purchasing Laptop in Next 12 Months
Likelihood of Purchasing Laptop & Age of HOH
RSF^SM for New Laptop Purchase & Age of HOH
Likelihood of Purchasing Laptop & Annual Income
RSF^SM for New Laptop Purchase & Annual Income
Likelihood of Purchasing MCPC in Next 12 Months
MCPC purchase intentions among HOH likely to buy new desktop PC
MCPC purchase intentions among HOH likely to buy new laptop PC
Likelihood of Purchasing MCPC & Age of HOH
RSF^SM for MCPC Purchase & Age of HOH
Likelihood of Purchasing MCPC & Annual Income
RSF^SM for MCPC Purchase & Annual Income

Figures in Section 8.0
Internet Penetration among U.S. Households
Internet Penetration by Age of HOH
Internet Penetration by Annual Income
Internet Penetration by Presence of Children in the Home
Type of Internet Service among Internet Subscribers
Age Profile of Narrowband Subscribers
Income Profile of Narrowband Subscribers
Children @ Home Profile of Narrowband Subscribers
Likelihood of Upgrading to Broadband Service
Primary Reasons for Planned Upgrade
Age Profile of Broadband Subscribers
Income Profile of Broadband Subscribers
Children @ Home Profile of Broadband Subscribers
Last-Mile Technologies among Broadband Subscribers
Use of Secondary Dial-Up Internet Service among Broadband Subscribers
Business Travel Profile of Broadband Users with Secondary Dial-Up Service
Likelihood of Service Cancellation among Current Broadband Subscribers
Offer of Service Provider Home Networking Services
Take-Rate of Home Networking Service Offerings
Intention to Subscribe to Internet Service among Non-Subscribers
Preferences among Those Likely to Subscribe to Internet Service

Figures in Section 9.0
Penetration of PC-Centric Home Networks among U.S. Households
Age Profile of PC-Centric Home Network Owner
Income Profile of PC-Centric Home Network Owner
Residential Profile of PC-Centric Home Network Owner
Value of Primary Residence among Households with PC-Centric Network
Technology Profile of PC-Centric Home Networks Currently Deployed
Hardware/Software Profile of PC-Centric Home Networks
Use of Windows XP Internet Connection Sharing Feature
Penetration of Entertainment-Centric Networks among U.S. Households
Use of Compression for Transporting Digital Music Files
Physical Media used to Store Digital Music Files
Distribution Channels for PC-Centric Networks
Distribution Channels for Entertainment Networks
Devices Connected to Home Networks
Likelihood of Home Network Adoption
Likelihood of Home Network Adoption & Age of HOH
RSF^SM for Home Network Adoption & Age of HOH
Technology Preferences among Those Likely to Adopt Home Networks
Channel Preferences among Those Likely to Adopt Home Networks
Network Channel Preferences & Internet Service

Figures in Section 10.0
Reliability of Desktop PC as Media Server
Reliability of Desktop PC as Media Server and Internet Service
Reliability of Laptop PC as Media Server
Reliability of Laptop PC as Media Server & Internet Service
Reliability of Set-Top Box as Media Server
Reliability of Set-Top Box as Media Server & Internet Service
Reliability of CE Platform as Media Server
Reliability of CE Platform as Media Server & Internet Service
Reliability of Separate Device as Media Server
Reliability of Separate Device as Media Server & Internet Service
Average Reliability Rankings among Various Media Server Platforms
Payment Preferences for Media Servers
Preferred Provider of Media Servers

Figures in Section 11.0
Decision-Making Status of Survey Respondents
Geographic Region Occupied by Survey Participants
Gender of Survey Respondents
Ethnicity of Survey Respondents
Relationship between Ethnicity & Internet Subscriptions
Penetration of Internet Service among Various Ethnic Segments
Type of Internet Service & Ethnicity
Age of Survey Respondents
Penetration of Internet Service among Specific Age Segments
Breakdown of Internet Subscribers by Age
Type of Internet Service & Age of HOH
Annual Household Income among Survey Respondents
Types of Internet Service among Various Income Segments
Type of Internet Service & Annual Household Income
Marital Status among Survey Respondents
Marriage Profile of Internet Households
Educational Level of Survey Respondents
Educational Profile of Internet Households
Percentage of HOH Currently Attending College
Internet Subscriptions among HOH Attending College
Primary Residence among Survey Respondents
Internet Penetration among Various Housing Types
Residential Ownership Status among Survey Respondents
Relationship between Home Ownership & Internet Subscriptions
Relationship between Home Ownership & Type of Internet Service
Value of Primary Residences among Home Owners
Value of Primary Residence among Internet Subscribers
Likelihood of Buying a New Home
Number of Home Occupants 18 and Older
Number of Home Occupants Less than 18 Years Old
Children in the Home & Subscription to Internet Service
Number of Children Living in Internet Households
Telecommute at Least Eight Hours per Week
Take Unfinished Work Home after Regular Business Hours
Complete Work from Home for a Second Employer
Self-Employed at least 30 Hours per Week
Self-Employed less than 30 Hours per Week

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