E-mail
Press Inquiry

Not available as part of the Client Service program

A Multinational Research Program to Understand Consumer Perspectives & Ecosystems for Key Categories of the Digital Home

Information regarding the GDL III program will be announced soon. Contact Parks Associates if interested in this project.

Global Digital Living™ II
Parks Associates, in the first half of 2007, will complete its second major global survey, Global Digital Living II. This project will identify the market potential for technology products and services in Asia/Pacific, Australia, the Americas, and Western Europe. This project will result in a “global opportunity map” outlining the best opportunities as well as the highest barriers to product deployment.

Core Research Strategy
Global Digital Living™ II includes two research components for each of the thirteen nations: consumer research and secondary data profiling demographics, device and service take rates, service provider profiles, regulatory environment and network infrastructure.

Topics Covered

• Digital Media Habits – how are consumers using, creating, and sharing digital media;

• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and,
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

GDL II will provide an international comparison of:

• Digital Media Habits – how are consumers using, creating, and sharing digital media;
• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and,
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

Benefits
Global Digital Living™ II provides baseline information to support product and marketing recommendations, as well as specific recommendations that will aid the decision-making process. Specifically, this research will provide your company with a quantified assessment and understanding regarding:

• Consumer preferences for Blue Ray vs. HD DVD
• E product ownership of TVs, home theaters, digital photo frames, and related devices
• The demand and key features for home control services
• Where consumers currently obtain movies and TV programs, the amount of pirated content in use and how much money is currently spent on TV programs and movies
• How the market for movies & TV programs is shifting
• How often and why consumers copy video
• How the use of same-day digital film distribution would impact consumer piracy and movie consumption overall
• The potential to use advertising and other revenue models to combat piracy
• User-generated content storage, printing,  and sharing habits
• The most appealing new features for bundled/blended services
• The impact service blending will have on the demand for bundled services
• Consumer acceptance of new platforms for video services
• What price points will maximize revenues and how much revenue can be generated through digital video distribution
• How platforms and content genres impact the appeal of digital video distribution

Request More Information

Purchase Options: By Country | By Region | The Complete GDL™ Project

Global Digital Living™ provides companies a unique opportunity to view and analyze survey findings of potential customers in thirteen countries (China, Taiwan, India, Japan, South Korea, Australia, United States, Canada, United Kingdom, France, Germany, Italy, and Spain) spanning four continents (Asia, Australia, North America and Europe) for a fraction of the cost. See Survey Sizes

Participants will gain the first insight into cultural, political and geographic trends in the adoption of consumer electronics products and services. In short, Global Digital Living™ provides participants the opportunity to quickly and cost effectively test market adoption before investing in costly multinational product rollouts.

By Region — North America; Asia/Australia ; Europe

Deliverables for a Regional Package include all the Country Deliverables for each country in that region as well as the following:

The Complete GDL™ Project

The Complete GDL™ Package includes all deliverables from all 13 countries as well as the following:

** The GDL™ Executive Summary and Index are available for separate purchase.

For more details: Contact Parks Associates at sales@parksassociates.com or call 972-490-1113.
 

Ecommerce activities are the most common monthly Internet activities after sending/receiving email:

U.K.: online shopping—79%
Spain: online banking—64%
Italy: online shopping—55%
Germany: online shopping—77%
France: online shopping—73%
Canada: banking online—74%
U.S.: online shopping—75%

China and South Korea Show Mature Markets for MP3 Players
When it comes to watching movies, Americans prefer to stay at home while Europeans prefer the cinema

Lower Prices for Music Subscription Services Key to Adoption

Four million U.S. households are now using digital video cameras and editing software every month to create movies at home

Online gaming an activity of gender equality in Asia

Wi-Fi Surpasses Ethernet for Home Networking

Music piracy more common in Canada
 

How does it work?
Sponsors share the expenses of the research with other companies seeking the same sort of information and, as an added bonus, can modify survey questions and attend focus groups when applicable. Other Multiclients

What has been done in the past?
Check out our Archived Multiclients

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2008 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports