Purpose:

Parks Associates has been following the market for Digital Photo Frames from its inception and offers this quarterly tracking service as an invaluable resource to anyone with a vested interest in this CE sector.

This service provides unit sales, revenues sales, and current market share estimates each quarter for the digital photo frame market. These key numbers are derived from direct interviews with photo frame manufacturers and retailers and are updated every three months.

In addition, this research service provides updates and assessment of key trends, player profiles, channel distribution, and forecasts (U.S., Western Europe, and Asis/Pacific) for digital photo frames.

Key Issues:

The market landscape for Digital Photo Frames (DPF) has changed significantly over the past several quarters and shows promising signs of growth for the future. Parks Associates began tracking this marketplace in 2005 to plot the course of this emerging category. This service provides updates on a regular basis regarding the entry of new vendors, new technologies, and the rising consumer demand for these products.

Since 2005, Parks Associates has developed relationships with leading manufacturers and retailers of digital photo frames (Digital Cameras and Imaging 2006). We continue to interview players in this product category, as well as conduct primary consumer research.

This service provides a comprehensive overview of this product category and tracks the growth of this emerging market.
 

Research Deliverables:

Market Overview and Tracking Service

The Market Overview of the digital photo frame industry is delivered initially and provides insight into developments in the past year in this industry. In subsequent quarters, A Market Update is delivered providing new developments among retailers, vendors, as well as updated market outlook and forecasts.

Consumer Data

This service also includes consumer data (presented in PowerPoint) that provides an understanding of consumer attitudes, preferences, and intentions regarding digital photo frame ownership. Consumer data is derived from Digital Media Habits (Q3 2006), The National Technology Scan (telephone survey, Q1 2007), and Global Digital Living™ II (survey of 13 countries).

The consumer data includes:

• Number of units owned and intent to purchase in the near future
• Demographics of high intenders
• When acquired and occasion of acquisition
• Screen size, brand
• Where purchased and price paid
• Satisfaction (or reason for dissatisfaction)
• Interest in potential features (accompanying music, view videos/TV, other)

Deliverables:

Parks Associates has been delivering quarterly market updates since 2006.

2006

1Q 2006   /   2Q 2006   /   3Q 2006   /   4Q 2006   /  Market Overview 2007

2007

1Q 2007   /   2Q 2007   /   3Q 2007   /   4Q 2007   /   Market Overview 2008