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Primary Research includes industry surveys or consumer surveys,
focus groups, consumer
interviews, and/or industry executive briefings. In essence, we go directly to the source of the main market driver, the
consumer or the executive, to identify key segments, anticipate growth and trends,
and get a real sense of both the present and future conditions of key
technology and service markets.
Primary: "First or highest in rank, quality, or importance;
principal"
~ Dictionary.com
Research: "Diligent inquiry or examination in seeking
facts or principles; laborious or continued search after truth"
~ Dictionary.com
Topics include:
- Video-on-Demand
- Music-on-Demand
- Gaming-on-Demand
- Residential Voice-over-IP U.S. Mobile Markets
- Wireless Distribution of Video in the Home
- Hotspots and Last Miles
- Home Networking and Service Providers
- Teleworking and Remote Workplaces
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MULTICLIENTS
Parks’ Multiclient research projects allow
sponsors to share the expenses of primary research with other
anonymous companies and, as an added bonus, are allowed to modify
survey questions and attend focus groups when applicable.Learn
more about Multiclients
FOCUS GROUPS
Focus Groups (qualitative research) complement quantitative
studies by providing a rich data set of why consumers or
technologists adopt a
particular technology solution for the home.
Learn more about
Focus Groups
INDUSTRY INTERVIEWS
Parks' analysts frequently conduct informational interviews
with leading industry experts often as a reality check for our own
analysis and to provide context to our consumer and industry data.
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