How does it work?
Sponsors share the expenses of the research with other companies seeking the same sort of information and, as an added bonus, can modify survey questions and attend focus groups when applicable.

What has been done in the past?  Check out our Archived Multiclients

This project examines consumer perspectives on a variety of mobile and portable devices. It examines emerging trends in adoption, use of mobile devices and services, and mobile convergence.

This international study focuses on current consumer use of and interest in video experiences, including linear and on-demand television, online video, 3D TV, whole-home/out-of-home DVRs, and connected consumer electronics.

This study continues Parks Associates' successful research into the gamer segments, covering all consumer aspects of the gaming domain.

Mobile Entertainment Europe: Platforms and Services
Research Request Form

This project analyzes the market for mobile phones, portable gaming devices, portable music players, and portable media players across Europe. With surveys in multiple countries, Parks Associates assesses the revenue potential for new features and devices and identifies key revenue drivers and inhibitors.

Europe’s Digital Media Evolution
Research Request Form

This project assesses the market demand in Europe for combined features and services in tomorrow’s digital media devices. Understanding future purchase intentions and the features and services consumers want in digital devices is critical to any company seeking to increase product and service revenues.

Customer Support in the Digital Home: Europe
Research Request Form

This project features consumer surveys of multiple European countries that provide a quantitative assessment of the market for digital home technical and support services. It examines current digital lifestyle products and services and identifies opportunities in advanced troubleshooting applications, break/fix services, and proactive automated solutions.

• Electronic systems contractors, designers, and installers
• Security systems integrators and installers
• Consumers of dealer-installed home systems and consumer electronics

Subjects include business environment, awareness of new technologies and offerings, and attitudes about key issues in the industry.

View Table of Contents for Channel Monitor 4Q2007 - Channel Quantification Study
View Table of Contents for 1Q06 Installing Dealer Survey
View Table of Contents for Installing Dealer Survey: October 2005
View Table of Contents for 2Q05 Installing Dealer Survey

Request More Info

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories. The study addresses brands and price points, and quantifies the CE purchase process by category of product, exploring the areas critical to success in the last, important phase - the actual sale.

Customer Support in the Digital Home
Research Request Form

This primary consumer survey provides a quantitative assessment of the market for digital home technical and customer support services. Specifically, it will examine digital lifestyles products and services currently in use, determine where opportunities exist in troubleshooting problems, providing break/fix services, and enabling proactive automated solutions for consumers at home.

Parks Associates’ Digital Media Evolution study assesses the market demand for combined features and services for tomorrow’s digital media devices. Understanding the features and services consumers want in digital devices and future purchase intentions is critical to any company seeking to increase product and service revenues.  This project quantifies the consumer demand for new consumer electronics feature and service combinations.

Entertainment 2.0 in Europe
E-mail

This project offers analysis of consumer adoption, preferences, and purchase intentions for digital services, technology products, and digital entertainment in multiple EU countries. The project also compares results to Parks Associates’ prior Global Research projects, providing exclusive trend information for product and service adoption.

Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

Planned Design: One-on-one interviews with multifamily executives and installers in key U.S. markets, representing all categories of MDUs in major metropolitan areas. Online survey of multifamily executives.

National Technology Scan is Parks Associates’ annual nationwide survey. It provides an accurate picture of current adoption levels, demand, and the size of the total available market, with comparative analysis of past adoption levels and overall trending patterns. Such data are crucial for strategic planning and in forecasting sales and revenues for product lines and services. More Info

Consumers have a variety of options available to them for television services, Internet, and communications. What entertainment and communications features are critical today for differentiation and revenue generation, and which are must-have features to implement in the near future?

This study examines consumer sentiment for current services – including bundles – and interest in advanced features that may include IPTV, interactive TV, video-on-demand, and blended communications and entertainment experiences.

This  study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities, and engagement and interest in different connected gaming offerings such as online console gaming, massively multiplayer online gaming, mobile gaming, virtual worlds, and free-to-play games.

Planned Survey Design: Parks Associates will survey 2,000 Internet gamers, leveraging the same segmentation methodology, which divides gamers into six groups (power, social, leisure, incidental, dormant, and occasional) in order to provide trending analysis.

Examines the decision-making process of today’s consumers and key factors that trigger or inhibit purchasing. This survey of consumers provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption.

The analysis measures the impact of information resources and word-of-mouth endorsements, explains the research and evaluation steps for a product purchase, and links the purchase decision steps into an evaluative metric that identifies critical steps. Equipped with this information, manufacturers, retailers, and marketers can better position and market their products for consumer purchase. More Info

Multiple media trends are occurring thanks to new technologies available. This study provides insight and knowledge by rigorously analyzing the new trends in the way media is used and distributed. Building on the first Digital Media Habits study, which explored new media usage models (consumption, creation, organization, and distribution) as related to multiple types of content (music, video, information, games, photos, and communication), Digital Media Habits II will dive deeper, looking particularly at consumer electronics devices, revenue generation opportunities, and digital rights management issues in particular. More Info

Survey Design: Online survey of 2,000 Internet users ages 13 and above

Over the years, consumers have adopted a variety of mobile and portable devices to fulfill the need to be connected, informed, and entertained at any place and any time. Mass-market penetration of mobile/portable devices, multimedia digitization, and the emergence of next-generation mobile broadband are rekindling industry interests in service and platform convergence. The key challenge is to understand consumer perspectives in a fashion that will help hardware/software manufacturers, entertainment companies, and service providers to formulate their short-term and mid-term strategies. This study examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence.

Survey Design: A survey of more than 2,000 Internet users ages 13 and above who own one or more mobile or portable devices

Parks Associates conducts annual nationwide surveys that provide an accurate picture of current adoption levels, demand, and size of the total available market. Such data are crucial for strategic planning and forecasting sales and revenues for product lines and services.

This year's survey collected data on a wide variety of products, services, and applications:

• Portable music (MP3), video, and gaming devices
• Digital Cameras/Digital Video Cameras
• Game Consoles
• Flat-panel TVs
• Online Content and Personalization Services
• Desktops, Laptops, and Home Networks
• Home Security Systems
• Multimedia Computer Applications
• Computer-Connected Consumer Electronics Devices
• Multimedia Internet Applications

Survey Design: A survey of 1,000 U.S. households via random digit dial sampling.

NEWS: Offline Americans see Internet of Little Value

A unique quantification of digital lifestyle purchases by households that have moved or are planning to move

This project will quantify the market for key digital lifestyle products and services purchased by households that have moved within the last two years. The project will track purchases by product category, brands considered/purchased, amount spent, timing of purchase (months prior/since move), purchase locations, and other parameters deemed important to participating clients.

Survey Design: A survey of 3,000 U.S. Internet users, employing a stratified random sample to ensure statistical significance

NEWS: Fifteen million U.S. households move annually, offering a prime market for entertainment, security, and control systems; Households on the Move More Likely to Buy Consumer Electronics; Moving Households key to Telco Success in Video Services

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2009 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports