Advanced Entertainment Households
Table of Contents - Purchase Report Online
This primary perspective provides a demographic and technographic profile of consumers that are using digital video, music, and imaging applications. It details device ownership, usage patterns, and household characteristics for each segment considered. Moreover, it provides insight into how these consumers are and what is driving adoption.
   Author: John Barrett, Director of Research

Matching Service Combinations to Consumer Segments
Table of Contents - Purchase Report Online
One of the most widely discussed (and poorly understood) strategies for attracting and retaining broadband subscribers is offering “bundled services.” This report leverages Parks Associates’ past consumer data with new data collected in early 2004 to provide an unparalleled analysis of the specific service combinations and pricing strategies that will appeal to a myriad of consumer segments.
   Author: Parks Associates

Complexity & Customer Satisfaction in the Networked Home
Table of Contents - Purchase Report Online
This project features primary research findings from surveys conducted over the past 12 months among broadband households with a data network. It provides perspective and analysis on customer service issues related to the deployment of home networks by identifying “needy” consumers, examining the relationship between complexity and customer satisfaction, and quantifying the impact of satisfaction on brand loyalty.
   Author: Kurt Scherf, Vice President, Principal Analyst

E-Enabled Home Security
  Table of Contents
As personal and property security and safety concerns continue to rise among U.S. consumers, companies from a broad range of fields are now addressing the home security market with "e-enabled" applications. From two-way connectivity to remote access to home security systems, this report examines emerging trends in home security services from the consumer perspective using a recent survey of more than 10,500 U.S. Internet households. It examines home security and home management ownership and use and probes consumer interest in emerging home security applications.

A Profile of Today’s Home Network Owner
  Table of Contents
Drawn from a survey of more than 10,500 U.S. Internet households, this report offers a detailed examination of the early home network adopter. From demographic characteristics such as age, annual household income, and presence of children in the home, to technology-specific characteristics such as desktop and laptop PC ownership, types of networking technology deployed, and primary network applications, A Profile of Today’s Home Network Owner provides the most detailed analysis of home network adopters to date.

Consumer Demand for Mobile Data Services
  Table of Contents
Service providers are hoping to move up the value chain and begin offering more content and network applications to their subscribers. The objective is to use advanced service offerings to increase both the number of subscribers and the average revenue per user (ARPU). Whether this strategy succeeds will be largely determined by consumer demand for mobile data connectivity and the services that this platform makes possible. The purpose of this report is to assess consumer interest in and demand for mobile data services.

PC-Based Digital Entertainment in the Internet Home 
  Table of Contents
Parks Associates’ new study, examining the current role and future outlook of digital entertainment in a residential setting, will utilize data recently collected from Internet surveys of 10,500 Internet households, including 4,500 narrowband and 6,000 broadband subscribers. 
Read the press release Internet Households Highly Interested in Networking Digital Entertainment Content.

Entertainment-on-Demand: Online Gaming Services
This report gathers data from three large-scale consumer surveys and examines consumer interests and preferences. In addition, the report analyzes the potential opportunities and threats gaming-on-demand services will bring to different players in the gaming industry value chain and provides detailed information on the major companies catering to gaming-on-demand services.
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Residential Voice-over-IP: Analysis & Forecasts
While voice-over-IP has slowly made its way into the enterprise space, early projections of its viability in the residential market were way off base. However, as U.S. cable companies expand their service offerings to include telephony, VoIP becomes a logical and viable technology for the delivery of derived voice services. This report analyzes how the residential VoIP market has evolved and evaluates the drivers and inhibitors which will determine when, where, and in what form derived voice will emerge in U.S. households.
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Digital Music: Market, Services, and Consumers
Who is using digital music and why? Is there any hope for fee-based digital music services? Will digital music really be the end of the recording industry? Digital Music: Market, Services, and Consumers addresses these issues and examines how digitization will impact the industry’s value chain. It provides the latest consumer data, market analysis, player profiles, and revenue forecasts and is a comprehensive guide to digital music, a must-have for those impacted by this dynamic change.
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Unlicensed Broadband Wireless: Solutions and Applications
The success of Wi-Fi has ignited interest in extending the use of unlicensed wireless technologies to bridge the last-mile bottleneck. WiMAX, the trade association promoting such technologies, has recently begun to gain more industry support. This report examines the existing broadband wireless solutions in the unlicensed spectrum, their current and potential applications, the possible impact of WiMAX standardization, and other market drivers and inhibitors. The report also includes profiles of equipment vendors and best practices of WISPs.
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Public Hot Spots: Moving Beyond Road Warriors
Wi-Fi® networking solutions have revolutionized the way in which users in the office and at home access data. Now, a much-hyped “next frontier” is the public access market – hotels, airports, the local coffee shop, and other locations. This report dissects this market – from a thorough examination of the technology and service players (and their subsequent business models), all the way down to primary consumer data that pinpoints both the opportunities and challenges for this sector.
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Electronic Living @ Home 2002 (Multiclient)
Consumer Electronic Ownership and its Role in the Connected Home
The number of both data- or PC-centric network nodes and the number of networked entertainment nodes are set to explode in the next few years, but without a fundamental understanding of the consumer, the risk of failure is amplified as companies try to capitalize on this emerging market in this unforgiving economic environment.  Electronic Living @ Home will provide the insight into purchase behavior and electronics ownership for both Internet and non-Internet households that provide the foundation for solid business models and intelligent market decisions for entering and succeeding in this high-tech arena.
View Proposal for Electronic Living @ Home | View Table of Contents

Personal Area Connectivity Solutions: The Next Generation
Personal area connectivity solutions capable of extremely high data transfers and designed from the ground up for quality-of-service may soon play a major role in connecting any number of devices in the home. This report examines the technologies and players – from 802.15.3 to ultra-wideband – that are drawing attention from a great many industry sectors, including consumer electronics, computing, digital imaging, and communications. This report presents a comprehensive and accurate assessment of the market opportunities for WPANs, including market sizing through 2007.
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U.S. Mobile Market Intelligence
U.S. Mobile Market Intelligence consolidates extensive consumer survey data and competitive intelligence with an expansive number of forecasts into one convenient, desk-top resource covering all the key market segments. It is a critical tool in crafting product, service, and marketing strategies and applies Parks Associates expertise in emerging consumer technologies to the mobile phone industry.  Pages:  168; Figures:  166
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Chinese Telecom Market: Overview and Analysis
Headlines about the 2002 market reorganization, the IPO attempts of the two largest Chinese telecom companies, and the recent buzz surrounding 3G standards and development have attracted tremendous attentions to the Chinese telecom industry, the brightest spot in the global telecom market. This just-in-time report offers insights and analysis from a pure Chinese perspective. It summarizes the reformation process, outlines the government’s regulations and perspective, analyzes the new competitive landscape with a special focus on mobile and data services, describes the opportunities for access network and other equipment vendors, and makes predictions about the prospects for “convergence.” The report also profiles the background, market share, competitiveness, and strategies of the six major telecom operators.
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The Business of Home Networking: Challenges and Opportunities for Broadband Service Providers
This report offers a convincing argument as to why service providers will play a pivotal role in the diffusion of home network solutions. It also reviews Parks Associates’ latest consumer research on managed home network services; discusses price sensitivity to managed home network services; defines the revenue potential for managed home network services; and provides detailed forecasts for home network service adoption through 2007.
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Primary Perspectives: E-Enabled Home Security
As personal and property security and safety concerns continue to rise among U.S. consumers, companies from a broad range of fields are now addressing the home security market with "e-enabled" applications. From two-way connectivity to remote access to home security systems, this report examines emerging trends in home security services from the consumer perspective using a recent survey of more than 10,500 U.S. Internet households. It examines home security and home management ownership and use and probes consumer interest in emerging home security applications.  Pages: 78; Figures: 88
View Table of Contents

Broadband Access @ Home III (Multiclient)
The rate at which new broadband subscribers are signing on has been declining for some time. After reaching a pinnacle of 55% in the third quarter of 2000, the quarterly rate at which new broadband subscribers were added declined to a low of 14% in Q4 2001. Primary consumer research is essential in gauging the pulse of this evolving marketplace. It is for these reasons that Parks Associates introduces our third multi-client focusing upon the residential broadband market, Broadband Access @ Home III.  Pages: 313; Figures: 370.
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Trends in U.S. Broadband Adoption
While broadband subscriptions among U.S. households enjoyed significant growth in 2002, the dominant cable broadband and DSL service providers struggled with a difficult economy, an uncertain regulatory environment, and a host of other challenges. Trends in U.S. Broadband Adoption analyzes these challenges and attempts to make sense out of the turbulent and rapidly changing market for broadband services among consumers.
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Primary Perspectives:  A Profile of Today’s Home Network Owner
Drawn from a survey of more than 10,500 U.S. Internet households, this report offers a detailed examination of the early home network adopter. This report offers demographic characteristics such as age, annual household income, and presence of children in the home and technology-specific characteristics such as desktop and laptop PC ownership, types of networking technology deployed, and primary network applications.
View Table of Contents

Primary Perspectives:  Consumer Demand for Mobile Data Services
Service providers are hoping to move up the value chain and begin offering more content and network applications to their subscribers. The objective is to use advanced service offerings to increase both the number of subscribers and the average revenue per user (ARPU). Whether this strategy succeeds will be largely determined by consumer demand for mobile data connectivity and the services that this platform makes possible. The purpose of this report is to assess consumer interest in and demand for mobile data services.
View Table of Contents

Installing Dealer ePanel: 1Q 2003, 3Q 2002, & 1Q 2002 Survey Reports (Multiclient)
These separate reports cover the results of the first quarter and third quarter surveys of the Installing Dealer ePanel.  The ePanel has been developed with the aid of a Dealer Advisory Board of selected dealers chosen for their experience in the market, breadth of product line, and a desire to enter new markets and expand their offerings.  The purpose is to provide stakeholders in this market with a mechanism to monitor the pulse of Installing Dealers.
View Table of Contents - ePanel 1Q 2003
View Table of Contents - ePanel 3Q 2002
View Table of Contents - ePanel 1Q 2002
View the ePanel proposal
Read the ePanel press release Installing Dealers Expecting Robust Growth for Residential Sales in 2002

Understanding the Market for Home Networks in Europe
Emerging broadband services, residential gateways, and home networking solutions will thrive on a global scale. This report analyzes the European landscape, providing a country-by-country overview of drivers, inhibitors, the major service providers contending for influence, and the pilots and trials currently underway. It provides detail of developments in broadband deployment, digital television services, home networks, and mobile telephony.
View Table of Contents

Marketing the Digital Vision: Defining Early-Market Segments for Emerging Residential Technologies
Key consumer segments will lead the early market charge in adopting broadband-related services, residential gateway solutions, and home networks. This report, a compendium of Parks Associates' consumer research, identifies the four critical consumer segments in this space, providing key demographic data and analyzing and predicting how home networking solutions — including home management, data applications, and multimedia solutions — will find their way into these households. 56 pages
View Table of Contents

Networks in the Home: Analysis and Forecasts (Third Edition) Data-centric Networks
The home network will encompass as many as four major application categories - PC LANs, entertainment, control, and communications. This topical report examines the broad market for data networks and provides updates and analysis of the various networking technologies, as well as forecasts through 2006.
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Networks in the Home: Analysis and Forecasts (Third Edition) Entertainment-centric Networks
Storing and streaming multimedia content will be key drivers for the growth of home networks. This report examines the evolution of entertainment networks in the home and provides various models for growth. It also features forecasts for entertainment networks and products through 2006.
View Table of Contents

Primary Perspectives:  PC-Based Digital Entertainment in the Internet Home
This study examines the current role and future outlook of digital entertainment in a residential setting. It features data recently collected from Internet surveys of 10,500 Internet households, including 4,500 narrowband and 6,000 broadband subscribers.
View Table of Contents

Next-Generation Digital Set-Tops: Hub of the Connected Home?
As entertainment grows as a key driver for home networking, the set-top box assumes a critical role as content aggregator and distributor. This report examines the technology and market trends that are dictating the evolution of the digital STB. It includes an overview of home networking trends, PVR capabilities, a view at current commercial or pilot rollouts, and forecasts through 2006.
View Table of Contents

The Residential Gateway Report: Fourth Edition
Parks Associates updates its groundbreaking Third Edition report by continuing to identify and classify key residential gateway segments, players, and markets. With profiles of more than 70 key RG players, the latest consumer data, and updated forecasts, this report provides a comprehensive overview of the opportunities and challenges in the residential gateway market.
View Table of Contents

E-Home 2001: A Study of U.S. Internet Households (Multiclient)
Amid all of this excitement about the anticipated revenues/profits generated out of the e-home, numerous questions remain unanswered. For example, are consumers ready for the transition to an e-home? What services/applications do they desire most? What are the underlying factors impacting consumers’ purchase behavior? Who are the likely early adopters of an e-home? To answer these questions, Parks Associates offers E-Home 2001.
View Table of Contents

Home Systems:  Forecasts
This report examines the home controls market and provides analysis and forecasts for U.S. housing growth, as well as a variety of home control solutions, from 2002 to 2006.  It also identifies and analyzes key categories within the industry, including entertainment, lighting, communications, and central home controllers.
View Table of Contents

Residential Network Wiring Update: Structured Wiring Installations in Residential New Starts and Retrofits
This report profiles the main players, provides updated forecasts (both new start and retrofit), and addresses emerging questions about additional applications and services that can be combined with structured wiring to provide complete end-to-end solutions for today's (and tomorrow's) homeowner.
View Table of Contents

Consumers and Technology: A Qualitative Assessment
Parks Associates designed these focus groups to gauge consumer reaction and opinion to many of the new products and services available for the home and small business. We hosted two groups - consumers aged 60 and older and consumers aged 18-24 - on September 13, 2001. The results of these two groups are the main body of this analysis.
View Table of Contents

2001 Home Security Forecast

Broadband Networked Households:  Profiles of an Emerging Market

The Business of Home Automation

Computing, Internet Access, and Broadband Services @ Home

Home Security
Entry of New Players into Security
Home Security 99: Market Analysis and Overview
Home Security: National Forecasts

Home Systems: Home Controls (Sixth Edition)

Information Appliances
Information Appliances and Pervasive Net Access
Information Appliances and Pervasive Net Access:  Update — An Overview of Information Appliances: Data from Two Parks Associates' Reports

The Landscape of Communication Services

Networks @ Home
Competitor Activity and Network Technology Update - Fourth Quarter 1999 and the Beginning of 2000
High-End Entertainment Households — Survey and Focus Groups
The High-End Installing Dealer Survey
Home Builders and Networking Wiring
Multiple PC-Households — Survey and Focus Groups
The National Scan of Electronics Ownership
Retail Market for Home Networking Components

Networks in the Home
Emerging Technology and Standards
The Residential Gateway Report (Second Edition)
Networks in the Home:  Analysis and Forecasts - Second Edition

Packet-Switching Telephony

Residential Gateway Report (Third Edition)

The Residential Wiring Infrastructure Report

"Smart" Building Technology: Emerging Opportunities for Energy Companies

Understanding New Technology-Based Services from the Consumer Perspective

U.S. Builders and Emerging Technologies

The Work-At-Home Marketplace: Facts and Trends

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