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Trends in U.S. Broadband Adoption
AN INDUSTRY REPORT FROM PARKS ASSOCIATES
By Parks Associates

Publish Date: Apr 04
Purchase Report Online

SYNOPSIS

This report reviews the major events impacting residential broadband service, profile trends in subscriber additions (and churn), outline and analyze the various broadband provider strategies, and discuss what 2005 will hold for this exciting arena.

“As broadband exhausts its early-adopter enthusiasts, service providers will have to better position their offerings to meet the demands of middle-America – both in terms of price and in terms of content and applications, Prices will continue to feel pressure from the low-end with ‘high-speed’ dial-up services and from the high-end as DSL providers look to wage a price war on their cable brethren. The next few years are going to be very interesting for both consumes and broadband service providers.”

-Parks Associates

Download PDF of Table of Contents

CONTENTS
1.0 Executive Summary

2.0 General Internet Adoption Trends
   2.1 Maturation of the PC Adoption Curve
      2.1.1 Rapid Price Erosion Converted the Remaining PC Intenders
      2.1.2 Poor Value Perception and Low Usability
      2.1.3 Impact: New “Non-PC” PC Platforms Needed
      2.1.4 Impact: PC Demand Determined by Replacement Purchases & 2nd and 3rd PCs in Households
      2.1.5 Impact: Internet Penetration Determined by PC Penetration
   2.2 Maturation of the Internet Adoption Curve
      2.2.1 Declining Interest in Subscribing to Internet Service
      2.2.2 Impact: Internet Penetration Almost Exhausted
   2.3 Implications: Declining Interest in Upgrading to Broadband

3.0 Broadband Adoption among U.S. Households
   3.1 Current Growth Trends
   3.2 Last-Mile Technology Breakdown
   3.3 Trends in Cable Broadband
      3.3.1 Network Upgrades
      3.3.2 Residential Subscriber Growth
   3.4 Trends in Residential DSL
      3.4.1 Network Upgrades
      3.4.2 Residential DSL Subscriber Growth
   3.5 Broadband Wireless
      3.5.1 Licensed Broadband Wireless
      3.5.2 Unlicensed Broadband Wireless
      3.5.3 The Emergence of Standards
   3.6 Fiber Initiatives among Incumbents
   3.7 Broadband-over-Powerline
   3.8 Meta-Trends Impacting Residential Broadband
      3.8.1 Shift in Rationale for Broadband Adoption
      3.8.2 Shifting Regulatory Environment
      3.8.3 VoIP Offerings
      3.8.4 The Impact of “High-Speed” Dial-Up Services
      3.8.5 Looming Price Wars
      3.8.6 ILECs Adding Digital Video to the Mix
      3.8.7 Tiered Service Offerings

4.0 Forecasting Broadband Demand through 2008

 

Figures
Figures in Section 1.0
Breakdown of Broadband Subscribers by Access Technology
Declining Interest in Upgrading to Broadband
Five-Year Broadband Forecasts: 2003-2007

Figures in Section 2.0
PC Penetration among U.S. Households
PC Penetration among U.S. Households: 2001 – 2007
Internet Penetration among PC Households: 1986-2007
Interest in Subscribing to Internet Service
Internet Adoption Curve through 2007
Likelihood of Upgrading to Broadband Service

Figures in Section 3.0
Broadband Penetration: 1997 to 2007
Broadband Penetration among PC Households: 1997 to 2007
Access Technology Breakdown among Broadband Subscribers
MSO Network Upgrades
Quarterly Cable Broadband Subscribers
Year-End 2003 Cable Broadband Subscribers
Broadband Network Upgrades among ILECs
Quarterly DSL Additions
Quarterly DSL Growth
Activity in Licensed Broadband Wireless
Activity in Unlicensed Broadband Wireless
Emerging Standards for Broadband Wireless
Current BPL Trials
Reasons for Planned Broadband Upgrade
Digital Phone Subscribers among Cable MSOs
Current VoIP Offerings among BSPs
United Online’s Accelerated Service Success
Verizon & SBC Quarterly Additions
ILEC and DBS Partnerships
New Middle-Market Solutions
MSO Tiered Service Offerings
ILEC Tiered Service Offerings

Figures in Section 4.0
Alterations in 5-Year Broadband Forecast
Annual Net Broadband Subscriber Additions: 2003-2007
Five-Year Broadband Forecasts: 2003-2007

 

ATTRIBUTES
Authored by: Parks Associates
Executive Editor: Tricia Parks
Published by Parks Associates

© April 2004 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

INTERESTED IN THIS REPORT?
Contact sales@parksassociates.com or Purchase Report Online

 

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