Publish Date: Aug 04
Purchase Report Online

Video-on-demand (VOD) and personal video recorders (PVRs) are changing the way consumers watch TV. This report will analyze the competitive landscape, hardware solutions, and consumer demand for VOD and PVRs, as well as the wider implications and impact of VOD/PVR adoption.

“Regarding on-demand video services, several key pieces of the puzzle are now in place,” said John Barrett, Director of Research at Parks Associates. “Broadband penetration is sufficiently high, and with the launch of service providers like MovieLink and STARZ! Ticket, movies are legally available in on-demand environments. The only missing piece is a wireless connection between TVs and PCs, and this should be available within the next 12 months, thanks to new products coming to market.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0 Notes on Methodology
   1.1 Consumer Data
   1.2 Definitions

2.0 Overview and Market Adoption
   2.1 Background
   2.2 Market Adoption
   2.3 Service and Product Cannibalization

3.0 Advanced Video Providers
   3.1 Overview
   3.2 Cable MSOs
   3.3 Satellite Companies
   3.4 Internet Based VOD Providers
      3.4.1 Case Study — FastWeb: La Dolce Video Vita
   3.5 Consumer Electronics Players
   3.6 Telecommunication Video Providers

4.0 Hardware and Technology
   4.1 DVRs
      4.1.1 VOD vs. DVRs and Streaming vs. Downloading
      4.1.2 Distribution within the Home
      4.1.3 Compression Technologies
   4.2 Content Protection and Digital Rights Management
      4.2.1 The Role of Standards
      4.2.2 Conditional Access and Open Cable

5.0 Forecasts
   5.1 DVRs
   5.2 VOD

6.0 Implications

Resource Book

Section I: Demographic Profile of Advanced Video Service Users

Section II: Advanced Video Households: Technology Adoption and Other Video Services

Section III: DVR Historical Adoption Patterns and DVR Intenders

Section IV: DVR Intenders

Section V: DVR Intenders and Other Video Services

Section VI: Cable Provider Profiles
   Charter
   Comcast
   Cox Communications Inc.
   Time Warner Cable

Section VII: Satellite TV Provider Profiles
   DirecTV
   EchoStar Communications Corp.

Section VIII: Internet-Based VOD Provider Profiles
   CinemaNow
   Movielink LLC.
   RealNetworks
   STARZ! Ticket

Section IX: Hardware Provider Profiles
   2Wire
   Motorola Broadband Communications Sector
   NDS Group
   Pace Micro Technology Americas
   Pioneer North America
   ReplayTV
   Scientific-Atlanta
   Sony America
   TiVo
   Toshiba America

Section X: Hybrid Provider Profiles
   Akimbo
   MovieBeam

The Bottom Line

Households Using Video Services
Video Service Comparisons
Likelihood of DVR Purchase and Other Video Services
MSO Video-on-Demand Highlights
MSO DVR Highlights
Satellite TV DVR Highlights
Satellite vs. CATV DVR Deployment
Internet-Based VOD Providers
Telco Fiber vs. Satellite TV Plans
Number of TVs on Which Interested CATV Subs. Want DVRs
Wireless Distribution Technologies for the Home
Wireline Distribution Technologies for the Home
Multiroom DVR Solutions
Compression Technologies
Digital Rights Management Providers
A Sampling of Microsoft and RealNetworks DRM Partners
Conditional Access Players
Interest in DVR Solution at $5 Per Month
Installed Base of DVRs
DVR Installed Base (units) Data Table
Households with a DVR
DVR Installed Base (households) Data Table
Households Using CATV-Based VOD
CATV-Based VOD Data Table
Growth of IP-Based Entertainment Content

Resource Book

Households Using Video Services
Video Services by Gender
Video Services by Race
Video Services by Age
Video Services by Income
Video Services by Marital Status
Video Services by Education
Video Services by Type of Home
Video Services by Household Ownership
Video Services by Number of Adults in Household
Video Services by Number of Children in Household
Video Service Comparisons
Video Services
Movies Owned on DVD/VHS Relative to Video Service
Broadband Type by Video Service
Number of Movies Ordered on PPV and DVRs
Satellite vs. CATV DVR Deployment
Growth of DVR Ownership by Household Income
Growth of DVR Ownership by Head-of-Household Education
Growth of DVR Ownership by Head-of-Household Race
Growth of DVR Ownership by Head-of-Household Age
Growth of DVR Ownership by Head-of-Household Marital Status
DVR Intenders vs. Non Intenders: Selected Characteristics
DVR Intenders and Head-of-Household Income
DVR Intenders and Head-of-Household Race
DVR Intenders and Head-of-Household Marital Status
DVR Intenders and Head-of-Household Education
DVR Intenders and Household Type
Likelihood of DVR Purchase of Other Video Services
Likelihood of DVR Purchase and PC Usage
DVR Intenders and PPV Use
DVR Intenders and Online VOD Use
DVR Intenders and CATV VOD Use
Charter Financial Overview
Charter DVR Service
Comcast Financial Overview
Comcast DVR Service
Cox Financial Overview
Cox DVR Service
Time Warner Cable Financial Overview
Time Warner Cable DVR Service
DirecTV Financial Overview
DirecTV DVR Service
EchoStar DVR Service
CinemaNow Service Overview
Movielink Service Overview
RealNetworks Financial Overview
RealNetworks Service Overview
STARZ! Ticket Service Overview
2Wire Product Overview
Motorola Financial Overview
Motorola Product Overview
Pace Micro Technology Americas Financial Overview
Pace Micro Product Overview
Pioneer North America Financial Overview
Pioneer North America Product Overview
ReplayTV Product Overview
Scientific-Atlanta Financial Overview
Scientific-Atlanta Product Overview
Sony America Product Overview
TiVo Financial Overview
TiVo Product Overview
Toshiba America Product Overview
DVR Vendors and Products
Akimbo Product Overview
MovieBeam Product Overview

© August 2004 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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