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Broadband has finally surpassed narrowband to become the dominant Internet
access method. As this duopolistic market matures, DSL and cable service
providers face a number of challenges — providing differentiated services,
reducing churn, and offering appealing bundles. This report analyzes recent
market trends and significant events impacting future development in the
broadband market. It also addresses the outlook for fiber and other
alternative access methods, examines the market potential of VAS and bundled
services, and profiles consumer perspectives regarding broadband and bundled
services.
“For the next few quarters, DSL service providers will continue to lead in
new-subscriber growth,” said
Yuanzhe (Michael) Cai, director of broadband and gaming at Parks
Associates. “Nevertheless, price strategies may work in the short run, but
in the long term, DSL service providers need to create appealing multiplay
service bundles. Cable operators have leveraged their bundling strategies to
conceal broadband price differentials and maintain strong subscriber growth
while keeping a consistent ARPU and low churn rate.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
