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The combination of digital music and MP3 players fundamentally changes the
way consumers listen to music. With more than 300 digital music services
worldwide and 40 million MP3 players sold in 2004 alone, this nascent
industry is quickly gaining momentum among mainstream consumers. Looking
ahead, how soon will sales of MP3 players reach a plateau? Will digital
music make the music pie bigger or simply take from CD sales? Will Apple be
able to keep its top position as competitors, old and new, start shipping
new MP3 devices to the market?
This report analyzes the current market landscape for digital music and MP3
players, focusing on trends in music services and hardware as technologies
evolve and market dynamics shift. The report also features survey data
regarding ownership and usage of MP3 players as well as consumer attitudes
toward music services.
“Consumer interest in portable MP3 players varies by country, with the
French and Chinese showing strong intentions to purchase an MP3 player
within the next 12 months,” said Harry
Wang, a research analyst at Parks Associates. “Past device
ownership also seems to have a positive impact on consumers’ future purchase
intentions, with the exception of Germany, so device manufacturers would
improve their marketing efficiency by focusing on existing MP3 owners.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
