Publish Date: Aug 05

Installing dealers are expanding their role of bringing leading-edge technology to consumers. The rapid development and acceptance by consumers of digital media formats offer new opportunities to dealers, manufactures, and content providers. The media server is a prime example and was the focus of the 2Q05 Installing Dealer research. The report quantifies the media server opportunity and provides manufacturers with guidance for doing business with dealers and enhancing their next generation of systems.

“Revenue through the installing dealer channel is growing at 14% to 15% annually,” said Bill Ablondi, home systems specialist at Parks Associates. “We see growth in the number of firms entering the business, in the expansion of the products they offer and the breadth of customers they serve as systems become more affordable.”

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Executive Summary

1.0 Executive Summary
   1.1 Media Servers, Storage Controllers & Internet-connected Audio Systems
   1.2 Channel Metrics: Update
      1.2.1 Channel Revenue Trend: 2002 through 2004
      1.2.2 2004 Channel Revenue: Breakdown by Product Categories
      1.2.3 Channel Revenue: 3-year Forecast
   1.3 Major Findings
      1.3.1 Media Servers: Audio and Video
      1.3.2 Media Storage Controllers
      1.3.3 iPods and Internet-connected Audio Systems
      1.3.4 1st Half 2005 Business Conditions
   1.4 Conclusions

Slide Deck

2Q05 ePanel Survey Overview
2Q05 Dealer ePanel – Survey Respondents
2Q05 Survey Highlights
Media Servers
Verbatims — What features would you like manufacturers to include on their next generation of Video Servers?
Verbatims — What features would you like manufacturers to include on their next generation of Audio Servers?
Media Servers: Summary
Media Storage Controllers
Media Storage Controllers: Summary
iPods & Internet-connected Audio Systems
iPods & Internet-connected Audio
Business Conditions: 1st Half 2005
1st Half 2005 Business Conditions
2Q05 Installing Dealer Survey – Wrap Up

Executive Summary

Installing Dealer Channel Revenues
Channel Revenue Breakdown by Major Product Category
Three-year Forecast for Residential Revenues through Installing Dealers
Projected Sales of High-end Media Servers through the Dealer Channel
Estimated Revenues for Media Servers in Dealer Channel
Top-selling Media Servers in the Installing Dealer Channel
Features Desired by Dealers on Next Generation Video Servers
Features Desired by Dealers on Next Generation Audio Servers
Media Storage Controller Sales through Installing Dealers
Media Storage Controller Revenues through Installing Dealers
Top-selling Media Storage Controller Brands Sold through Installing Dealers
Percent of Whole-house Audio Systems Connected to the Internet
Percent of Dealers Offering iPod-type Docking Stations
Dealers Opinions about iPod-type Docking Stations
Overall Residential Sales: 1H05 vs. 1H04
Sales Backlog in the Installing Dealer Channel

Slide Deck

Types of Locations/Facilities in which Dealers Install A/V, Security, Networking, Control Systems, or Associated Infrastructure
Percentages of Dealers Selling/Installing Product Category
Dealers' Total 2004 Revenue
What Percentage of your business in 2004 was for Residential Customers?
Types of Business Locations Operated
Number of Full-time Employees
Number of Part-time Employees
Does your firm install Media Servers?
Do you "build" your own media servers or sell manufactured systems?
Audio/Video Capabilities of Media Servers Sold
Average Video Capacity of Video Servers Sold
What features would you like manufacturers to include on their next generation of Video Media Servers?
Average Audio Capacity of Audio Servers Sold
What features would you like manufacturers to include on their next generation of Audio Media Servers?
How much additional time is typically required to install a Media Server [audio and/or video]?
Number of Media Servers Sold per Dealer in 2004
Media Servers Expected to be Sold per Dealer in 2005
Percentage of Home Theater/Audio Systems Installed with Video or Audio Servers
Average End-user Cost of Video Servers Sold in 2004
Average End-user Cost of Audio Servers Sold in 2004
Margins Earned: Media Server Hardware & Installation
Top Selling Brands of Video/Audio Servers (Up to Three Brands Mentioned)
Top Selling Brands of Video/Audio Servers (Up to Three Brands Mentioned)
Dealers' Sources of Media Servers
Percentage of Home Theater/Audio Systems Installed with Other Types of Media Storage Systems
Will Media Servers replace other types of audio/video storage
in the Home Theater/Audio systems you install?
Does your firm sell/install Media Storage Controllers?
Media Storage Controllers Sold per Dealer in 2004 and Expected to be Sold in 2005
Percentage of Home Theater/Audio Systems Installed with Media Storage Controllers
Average End-user Cost of Media Storage Controllers Sold in 2004
Margin Earned on Media Storage Controllers Hardware & Installation
Top Selling Brands of Media Storage Controllers (Up to Three Brands Mentioned)
Percentage of Whole-house Audio Systems Connected to the Internet
Does your firm sell/install iPod-type docking stations connected to whole-house audio systems?
Percentage of Whole-house Audio Systems With iPod-type Docking Stations
Do you see the iPod-type docking station as an attractive retrofit feature to offer your customers?
Overall Residential Sales: Expected in First Half 2005 vs. Actual First Half 2004
Dealers' Backlog of Booked Orders (Backlog $ / Ave Monthly Revenue of Prior Calendar Year)

© August 2005 Parks Associates
Dallas, Texas 75230

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in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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