|
 The
installing dealer channel will be a key channel for flagship PC-CE
convergence solutions that will help manufacturers, software, and service
firms build market awareness and brand positioning. The October 2005 Survey
determines the extent to which installing dealers are incorporating PC
technology into the solutions they offer. A key part of this effort was
determining installing dealers' familiarity with PC technology and the
extent of their IT background, training, and experience.
“There are big differences between installing dealers currently
incorporating PCs into their offerings and those who are not,” said
Bill Ablondi,
home systems specialist at Parks Associates. “Dealers currently offering
PC-based systems do so because they feel that the technology adds value.
Many of those not currently offering PCs, but plan to, are doing so because
they feel they are being pulled into it."
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The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
