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HDTV raises the television experience to a new level. Consumers, especially
those with more than one TV, are interested in high-definition content. This
interest presents great opportunities for service providers, various
vendors, and solution providers in the delivery and support of
high-definition TV and content. This report provides insight into the HDTV
market and offers recommendations to service providers to better position
their offerings and maximize ARPU.
“Despite the great buzz that surrounds high-definition displays and service,
it is still a minority of consumers who understand its value,” said Deepa Iyer,
a research analyst at Parks Associates. “To drive this market beyond the
early-adopters, service providers and display vendors alike must clarify
HDTV’s value to consumers beyond ‘digital TV’ and more towards a heightened
viewing experience.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
