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This report provides an in-depth analysis of the U.S. mobile market,
focusing on both the demand and the supply side of the economic equation. It
provides insights on mobile phone users and how they use their phones. It
also profiles both service providers and handset vendors. This report is a
rich source of information for developing key marketing strategies and
identifying major target groups for different mobile capabilities.
“The future of the mobile phone industry is in new services and
applications,” said Vibha Pant, an analyst with Parks Associates. “The
challenge is to know what feature to offer, to whom, and when. Consumers
will pay, but they aren’t going to buy everything, all the time.”
Download PDF of Table
of Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
