|
Executive Summary 1.0 Executive
Summary
1.1 Consumer Segmentation Methodology
1.2 Demographics of Digital Entertainment Segments
1.3 Ownership of Digital Electronic Devices by Digital
Entertainment Segments
1.4 Interest in Purchasing Digital Electronics Devices by Digital
Entertainment Segments
1.5 Profiles of PC Usage by Digital Entertainment Segments
1.6 Consumption of Digital Content and Services by Digital
Entertainment Segments
1.7 Internet Usage by Digital Entertainment Segments
1.8 Adoption and Usage of Home Networks by Digital Entertainment
Segments
1.9 Hard Drive and Storage Solutions and Digital Entertainment
Segments
2.0 Other Important Findings Slide Deck
Survey Methodology
Digital Entertainment: Consumer Segmentation
Digital Entertainment: Consumer Habits
Digital Music
Connected Gaming
Internet-Based Digital Entertainment
Digital TV Service
Digital Entertainment Platforms
Broadband Services
Broadband Updates
Broadband Segmentation based on Monthly Expenditure
VoIP and Bundled Services
Value-Added Services
Digital Plumber
Usage of PC and Peripherals and Interest in New Purchases
Ownership of PCs
PC Peripherals
PC Usage Habits
Focusing on PC Centric Entertainment
Interest in New PC and Peripheral Purchases
Home Networking
Storage: with a Focus on Networked Storage
The Need for Storage
External Hard Drives
Storage and Backup
Focusing on Networked Storage Device Appendix
Survey Respondents by Gender
Survey Respondents by Race
Survey Respondents by Age
Survey Respondents by Household Income
Survey Respondents by Marital Status
Survey Respondents by Education Level
Percentage of Survey Respondents Currently Attending School
Survey Respondents by Type of Residence
Percentage of Survey Respondents Owning or Renting Home
Survey Respondents by Value of Primary Residence
Survey Respondents by Number of People at Home
Survey Respondents by Number of People under 18 at Home
Percentage of Survey Respondents that Telecommute, Work at Home, or Are
Self-Employed
Survey Respondents by Region
What Percentage of the Time that You Spend on the Home PC is Spent on
Using Applications that Require an Internet Connection?
The Most Important Purpose of Using PC at Home
Concerns about Security& Privacy Issues Regarding PC Usage
PC Problems Experienced in Last Twelve Months
Solutions to PC Problems
Length of Time that You Leave Home PC on
Appeal of Using PC System as an Important Component of Home Entertainment
Center
Appeal of Using PC with High-Quality Speakers as Part of Music
Entertainment Center
Appeal of Using PC with a Big Flat Screen as Part of Video Entertainment
Center
Appeal of Using PC Connected to CE Rendering Devices through a Wired/
Wireless Home Network as Part of Home Entertainment Center
Frequency of Watching TV While Simultaneously Using a Laptop PC in the
Same Room
Relationship between Activities Performed on Laptop PC and TV Programs
Interest in One-Touch Switch between Laptop PC and TV
Number of Digital Music Files Stored on PCs/Hard Drive-based Devices
Number of Digital Photos Stored on PCs/Hard Drive-based Devices
Hours of Personal Videos Stored on PCs/Hard Drive-based Devices
Number of Video Clips Stored on PCs/ Hard Drive-based Devices
Hours of Movies and TV Shows Stored on PCs/ Hard Drive-based Devices
On What Type of Hardware Devices Do You Play Electronic Games?
Percentage of Gaming Time Spent on Playing against/with Others
Gamer Households Segmentation based on Activities of Playing/Buying
Electronic Games
Adoption of Multi-Player/Networked Games
Monthly Expenditure on Playing Networked Games against Others
What Kinds of Games Are You Most Interested in Playing against Others
through a Network?
Interest in Cross-Platform Networked Gaming
Number of CDs Purchased in the Last Six Months
Percentage of Personal CDs Copied to Home PCs
When Ripping/Copying CDs to Your PCs, What Format Do You Use the Most
Often?
Reasons for Storing Music Files on PCs
Most Appealing Option for Acquiring Music
Online Entertainment Services Purchased/Used in the Last Six Months
Which of the Following Services Do You Plan On Using in the Next Twelve
Months?
Are You the Primary Decision-Maker in the Selection of Electronic
Products, Services, and Software for Your Household?
Ownership of Electronic Products #1
Ownership of Electronic Products #2
Household Ownership of Cell Phones
Household Ownership of Portable Digital Music Players
Household Ownership of Game Consoles
Household Ownership of Stand-Alone Digital Cameras
Household Ownership of Digital Camcorders
Household Ownership of Portable Game Players
Household Ownership of Personal Video Recorders
Household Ownership of DVD Players
Household Ownership of Stereos
Household Ownership of Home Theater Systems
Household Ownership of TVs
Household Ownership of Big Screen TVs
Household Ownership of Flat Panel TVs
Household Ownership of HDTVs
Household Ownership of Multi-Room Audio Systems
Household Ownership of Flat-Panel or LCD Displays
Household Ownership of Webcams
Household Ownership of Integrated Headsets with Earphone and Microphone
Household Ownership of Digital Media Adapters
Household Ownership of External USB Hard Drives
Purchase Intention for Electronic Products #1
Purchase Intention for Electronic Products #2
TV Service Subscription
Subscription to Premium TV Services
Interest in Subscribing to Digital Satellite or Cable TV Services
Monthly Expenditure on Telecommunication and Entertainment Services
Internet Service Subscription
Interest in Upgrading to High-Speed or Broadband Internet Service
Important Reason for Lack of Interest in Upgrading to Broadband Service
Primary Reason for Interest in Upgrading to Broadband Service
Preferred Broadband Service Provider
Type of Broadband Access Technology
Who is Your Broadband Service Provider?
Satisfaction Level with Current Broadband Service Provider
Factors Influencing the Satisfaction Level with Broadband Service Provider
History of Switching from One Broadband Service Provider to Another
Primary Reasons for Switching Service Provider
Longest Duration of Loss of Broadband Connection Consumers Can Tolerate
Adoption of Personal Email Account
Type of Main Email Account
Service Provider for Paid-Email Account
Frequency of Uploading Pictures, Videos, and Music Files
When You Email or Upload Large-Sized Files to the Internet, Do You Think
the Connection Speed Is…?
Do You Receive More than One of These Services (Fixed-Line Telephone,
Cellular Telephone, Subscription TV, and Broadband Services) from a Single
Service Provider?
Types of Services Provided by a Single Service Provider
Interest in Receiving a Triple-Play Bundled Service from a Single Service
Provider
Preferred Bundled Service Provider
Subscription to/Interest in Subscribing to VoIP Services
Most Often-Used Voice-over-IP Service Provider
Satisfaction Level with the Performance of Main VoIP Service
Weekly Hours Spent on Internet at Home
How Important Is the Internet in Your Daily Life?
Important Internet Applications When Using Internet at Home
Interest in Receiving Full-Length and High-Quality Movies from Internet
Service Provider
Interest in Internet VoD Service with DVD Burning Capability
Familiarity with Online Security Services
Service Providers for Online Security Software or Services
Household Ownership of Different PC Products
PC Peripherals Shared with Multiple PCs
Location of Desktop PCs
Rooms Where Laptop PCs Are Used Most Frequently
Performance of Primary Home PC
Year of Most Recent Computer Purchase
Type of Graphic Card Solution of Recently-Purchased PC
Desired Feature for a Graphic Solution
Preferred Brand for Graphic Card Solution
PC Hardware/Software of Primary Home Computer
Type of DVD Burner on Home PC
Security Features on Home Networks or PCs
How Much Hard Drive Capacity Do All Your Home PCs Have?
Percentage of Hard Drive Capacity Used
Anticipated Growth of Hard Drive Capacity in the Next Twelve Months
Likelihood of Purchasing Different PC Products in the Next Twelve Months
Interest in Purchasing a Separate PC Monitor for New Laptop PC
Interest in Buying a New Desktop with a TV Tuner Card
Preferred Type of TV Tuner Solution
Premium Willing to Pay for a High-Definition TV Tuner for the PC
Preferred Brands for Next PC
Primary Reason for Purchasing a PC of a Particular Brand
Essential Features Desired for a New PC
Adoption of Multi-Function Monitors (with TV Tuner, Speakers, and TV/PC
Inputs)
Usage of a Multi-Function Monitor
Likelihood of Purchasing an LCD or Flat-Panel Display for New Computer
Do You Expect Your Purchase of the New LCD Display to Be…?
Important Features Desired for a New LCD Display
PC Peripherals Connected to a Laptop PC
Primary Reason for Not Connecting a Separate Keyboard, Mouse, Monitor, or
Docking Station to Laptop PC
Peripherals Connected to Home PCs
Adoption of Home Networks
Likelihood of Setting up a Home Network in the Next Twelve Months
Preferred Type of Home Network
Technologies Used by Home Networks
Content and Applications Shared across Devices on Home Network
Number of Devices Connected to Home Network
Problems Experienced When Installing and Using Home Networking Equipment
Who Helped You Solve Home Networking Problems?
Where Do You Currently Store Your Digital Media Content?
How Do You Currently Back up Documents and Digital Content?
Frequency of Backing up Documents/Digital Content
Preferred Option for Backing up Documents/Digital Content
Familiarity with a Networked Storage Device
Interest in Networked Storage Device among Home Network Owners
Devices Consumers Are Interested in Connecting to a Networked Storage
Device
Important Function of a Networked Storage Device
Interest in Purchasing a Networked Storage Device at Various Price Points
Important Features of a Networked Storage Device
Preferred Brand for a Networked Storage Device |
