Publish Date: Jun 05
Purchase Report Online

This report probes market demand for PMPs, evaluates product and pricing strategies, analyzes market drivers and barriers, and estimates adoption rates and market potential over the next five years. It is a must-read report for PMP manufacturers and retailers, technology providers, and component vendors as well as potential competitors in this market.

“Portable multimedia players (PMP) are still a novel concept to many consumers,” said Harry Wang, research analyst at Parks Associates. “Consumers who are interested in receiving video content on a PMP are also attracted by the idea of video content on a mobile phone. PMP manufacturers need to be wary of competition from smartphones. The recipe for success is consumer intelligence plus shrewd marketing strategies.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space.

A Parks Associates’ Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0 Notes on Methodology
   1.1 Consumer Data
   1.2 Definitions
   1.3 Methodology

2.0 Current Adoption and Usage
   2.1 Current Adoption of Portable MP3 Players
   2.2 Current Adoption of Portable Multimedia Players

3.0 Overview of Products and Key Components
   3.1 Brand Overview
   3.2 Hard Drive
   3.3 Liquid Crystal Display (LCD)
   3.4 Operating Systems (OS)

4.0 Demand-side Analysis
   4.1 Consumer Purchase Intention and Price Sensitivity
   4.2 Product Appeal
   4.3 Market Segmentation

5.0 Market Drivers and Inhibitors
   5.1 Price
   5.2 Content Availability
   5.3 DRM Standards
   5.4 Device Connectivity
   5.5 Presence of Substitute Products

6.0 Marketing Strategy and Competitive Analysis
   6.1 Product and Pricing Strategies
   6.2 Distribution and Promotion
   6.3 Competitive Analysis

7.0 Unit and Sales Forecast

8.0 Implications

Resource Book

Section I: Introduction

Section II: Profile of Portable Multimedia Player Owners / Households
   Market Adoption
   Demographics
   Device, Content, and Purchase Behaviors

Section III: Consumer Segmentation of Portable Multimedia Player Market

Section IV: Profiles of Portable Multimedia Player High Intenders
   Purchase Intentions and Price Elasticity
   Demographics
   Device, Content, and Purchase Behaviors

Section V: Content, Usage and Behavior Patterns Seen in Other Portable Devices

Section VI: Forecast Methodology and Assumptions

Section VII: Profiles of Leading PMP Manufacturers and Technology Providers
   Apple Computer
   Archos, Inc.
   Creative Labs
   Epson
   Gizmondo
   Hitachi Global Storage Technologies
   iRiver America
   Microsoft
   Olympus America
   Rio
   Samsung America
   Sony Corporation
   Tapwave

The Bottom Line

Portable Multimedia Player Owners’ Age Compared with Census
Portable Multimedia Player Owners’ Annual Household Income
Portable Multimedia Player Owners’ Other Mobile Gadgets
Comparison of Leading PMP Brands’ Product Features, Focus, and Price
Key Suppliers of Hard Disc Drives
Key LCD Suppliers
Key Suppliers of Operating Systems
Purchase Intentions for Portable Devices among Adults
Price Elasticity among PMP High Intenders
Price Elasticity among Respondents Who Value Video On-the-go
Top Three Product Attributes Desired by Consumers
Consumer Segmentation: Compare and Contrast
Connecting PMP to Host Device
Comparison of Leading PMP Brands’ Product Positioning and Pricing Strategy
PMP Product Positioning: Two-Dimensional View
Shipment and Sales Forecast for PMPs (Excluding PSP): 2005-2010
Forecast of Shipments of PMPs (Excluding PSP): 2005-2010
Adoption Curves for PMP, MP3 Players, and Camcorders: First Six Years

Resource Book

Overview of Portable Multimedia Player Market
Market Adoption of Portable Devices among Adults
Market Adoption of Portable Devices among Teenagers
Breakdown of PMP Owners’ Age
PMP Owners’ Gender
Breakdown of PMP Owners’ Ethnicity
Breakdown of PMP Owners’ Annual Household Income
Breakdown of PMP Owners’ Educational Levels
Number of Kids at Home-PMP Owners
Breakdown of PMP Owners’ Living Regions
PMP Owners’ Housing Type: Own Vs. Rent0
PMP Owners’ Other Mobile Gadgets
Importance of Features on a Portable Device
Music Activities Among PMP Owners
Video Activities Among PMP Owners
Game Activities Among PMP Owners
Other Online Activities Among Portable Multimedia Player Owners
Sources of Influence When Purchasing a Portable Device
Consumer Segments: Age Comparison
Consumer Segments: Gender Comparison
Consumer Segments: Educational Level
Consumer Segments: Household Income Comparison
Consumer Segments: Housing Type Comparison
Consumer Segments: Living Region Comparison
Consumer Segments: Comparison on Business Travel Frequency
Consumer Segments: Comparison on Frequency of Travel for Leisure
Tech-savvy, Knowledgeable Pioneer Segment: Content Requirement
Value-driven Value Hunters Segment: Content Requirement
Consumer Segments: Comparison of Online/Offline Music Activities
Consumer Segments: Comparison of Online/Offline Video Activities
Consumer Segments: Comparison of Online/Offline Gaming Activities
Consumer Segments: Comparison of Other Online Activities
Consumer Segments: Comparison of Portable Device Cross-ownership
Consumer Segments: Comparison of favored n Product Attributes
Consumer Segments: Comparison of Favored Product Attributes
Consumer Segments: Comparison of Purchase Preferences
Consumer Segments: Comparison of Sources of Influence
Consumer Segments: Comparison of Purchase Behavior Patterns
Purchase Intentions for Portable Devices Among Adults
Purchase Intentions for Portable Devices Among Teenagers
Price Elasticity Among PMP High Intenders
Price Elasticity Among Respondents Who Value Video On-the-go
Gender and Age Influence on Price Sensitivity
Breakdown of PMP High Intenders’ Age
PMP High Intenders’ Gender
Breakdown of PMP High Intenders’ Ethnicity
Breakdown of PMP High Intenders’ Education
Breakdown of PMP High Intenders’ Income
Breakdown of PMP High Intenders’ Marital Status
PMP High Intenders’ Housing Type
Number of Kids at Home: PMP High Intenders
PMP High Intenders’ Travel Frequency: For Pleasure
PMP High Intenders’ Travel Frequency: For Business
PMP High Intenders--Portable Device Ownership
Product Features Important to PMP High Intenders
Product Functions Important to PMP High Intenders
PMP High Intenders’ Purchase Preference: Stand-alone Vs. All-in-One
PMP High Intenders: Sources of Influence
Online Media Service Usage: PMP High Intenders Vs. All Respondents
Intention to Use Online Media Services
Top Ten Content Among Respondents Who Value Video On-the-go
Preference for On-the-go Content by Gender-Series 1
Preference for On-the-go Content by Gender-Series 2
Preference for On-the-go Content by Age Group-Series 1
Preference for On-the-go Content by Age Group-Series 2
Preference for On-the-go Content by Age Group-Series 3
Location: Where to Use Portable Multimedia Players
Mobile Phones with Advanced Functions
Purchase Intention for a Mobile Phone with Advanced Functions
Mobile Service Penetration
Frequency of Using Mobile Phone for Entertainment
Mobile Phone and PMP Likely Target the Same Consumer Segments
Consumers’ Brand Preference for a Portable Game Player
Preferred Extra Features for a Portable Game Player
Factors Influencing Purchase Decision of a Portable Game Player
Forecast of PMP Market (excluding PSP): 2005-2010
Adoption Curves for PMP, MP3 Players, and Camcorders: First Six Years

© June 2005 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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