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This report analyzes the VoIP technology trends including the rise of
PC-PC telephony, wireless VoIP, and the increasing market presence of the
cable providers. Using Parks Associates’ latest consumer survey data, this
report sheds light on the consumer’s attitude towards VoIP, gauges demand,
and addresses the decision-making economics underlying the switch to VoIP.
“eBay’s acquisition of Skype has renewed the industry’s interest in VoIP and
shifted the focus from the telephone to the home computer,” said
John Barrett, director of research with Parks Associates.
“Nonetheless, the real action in the market will continue to be in the
‘invisible’ VoIP services people use without being consciously aware of
them.”
Download PDF of Table of
Contents
The Bottom Line is a concise, executive-level summary of the current
state of the market, evolutionary path, and the implications for companies
doing business in this space.
A Parks Associates’ Resource Book contains a wealth of consumer
survey data and company profiles—a must-have reference for product/market
planning. |
