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Bundled Services & Residential Gateways, a primary consumer research
study, is a tool to determine the best mixture and pricing of packaged
Internet, communications, and entertainment services. This survey tackles
such issues as optimal price points and preferred service providers and also
examines how consumer preferences for packaged services impact the design,
development, and distribution of residential gateway form factors.
“Aggressive marketing and promotion of bundled services serve as the initial
entry point to service providers to become the sole owners of all
communication and entertainment services inside consumers’ homes,” said
Deepa Iyer, a
research analyst as Parks Associates. “A successful long-term bundled
services strategy, however, is the one that promotes an integrated set of
services reflective of known and distinct consumer needs combined with
excellent service quality.”
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