Publish Date: 4Q 08

This report examines the technologies and applications for image capturing, organizing, editing, archiving, printing, and sharing on mobile phones. It draws on Parks Associates’ extensive consumer research on mobile multimedia trends and highlights monetization opportunities for handset makers and mobile carriers.

“More than fifty percent of mobile phone users have a built-in camera feature on their handsets, but only a fraction use it frequently,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “This mainstream feature has yet to bring significant revenues to mobile operators, and handset makers’ interest in camera feature upgrade is low. Operators should consider combining imaging applications with other mobile solutions, such as GPS and social networking, to enable value-added services that truly matter to consumers.”

Download PDF of Table of Contents

The Bottom Line is a concise, executive-level summary of the current state of the market and the implications for companies doing business in this space.

The Resource Book contains a wealth of consumer survey data and company profiles—a must-have reference for product/market planning.

The Bottom Line

1.0         Notes on Methodology

1.1         Methodology

1.2         Scope of Report

2.0         Camera Phone Adoption and Usage

2.1         Adoption Trends

2.2         Consumer Usage and Perception

2.3         Camera Phone Shipment Forecasts

3.0         Trends in Mobile Imaging Technologies

3.1         Image Capturing Technology

3.2         Image Editing and Organizing

3.3         Transferring and Sharing

3.4         Mobile Printing Innovations

4.0         Experience-driven Mobile Imaging Applications

4.1         Document Scanning and Sharing

4.2         Mobile Barcode Scanning

4.3         Photo Sharing and Social Networking

4.4         Mobile Marketing

4.5         Apple’s App Store and Google’s Android Market

5.0         Forecasts and Implications

5.1         Market Implications for Handset Makers

5.2         Market Implications for Mobile Operators

5.3         Market Forecasts

Resource Book

1.0         Consumer Data

2.0         Company Profiles

2.1         Evernote

2.2         Exclaim

2.3         Juice Wireless

2.4         LogoVision Wireless/Movidity

2.5         NeoMedia Technologies

2.6         Ontela

2.7         RealEyes3D/Qipit

2.8         Scalado AB

2.9         Scanbuy

2.10       scanR

2.11       ShoZu

2.12       Snaptell

2.13       Snapture Labs LLC

2.14       SozoTek, Inc.

2.15       WiMEME

2.16       ZINK Imaging

Authored by Harry Wang
Executive Editor: Tricia Parks
Published by Parks Associates

© December 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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