Publish Date: 1Q 08

This study provides a quantification of sales through the home systems integration & installation channel in 2007 and an assessment of dealers’ outlook for 2008. Key installation parameters for each category are reported and compared to prior years for perspective. Product categories covered: Multi-room Audio, Home Theater, Control and Security Systems, and Media Servers. In addition, total sales volumes for 2007 are reported and broken down by major category.

“Despite the severe and still-ongoing contraction in new home construction, home systems integrators are cautiously optimistic about continued sales gains in 2008,” said Daryl Delano, director of research for EH Publishing. “Home systems integrators have benefited from the fact that approximately 50% of their business comes from installation work within existing homes.”

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The Bottom Line

1.0   Introduction

1.1 Research Study Objectives

2.0   Notes on Methodology

2.1 Survey Overview

2.2 Definition of Home Systems Integrators and Security Dealers

2.3 Survey Topics

3.0   Respondent Profiles

3.1 Home Systems Integrators’ Median Revenue

3.2 Product Categories Installed

3.3 Integrator’s 2007 Average Revenue Mix

4.0   2007 Installation Metrics

5.0   Multi-room Audio, Home Theater and Media Server

5.1 Comparison of End-user Expenditures for Multi-room Audio and Home Theaters: 2005 vs. 2007

5.2 Types of Speakers Installed: 2006 vs. 2007

5.3 Comparison of Types of Large Screen Displays Installed: 2005 to 2007

5.4 Systems to which Media Servers are Connected

6.0   2007 Re-cap and 2008 Outlook

Resource Book

Key Takeaways: 4Q2007 Channel Quantification Study

Home Systems Integrators/Installers Expectations for 2008

Overall Installation Sales Metrics for 2007

Takeaways by Key Product Category

Multi-room Audio

Home Theaters

Home Controls

Security Systems

Media Servers

Notes on Methodology

Methodology

Topics Covered

Respondent Profiles

Type of Locations/Facilities Served

Products Installed

Integrators’ Revenues: 2007

Location of Business Activity

Average Revenue Mix of Respondents

Multi-room Audio Installations

Multi-room Audio Installations: 2007

Average Revenue: Multi-room Audio - 2007

Hardware Portion of Multi-room Audio

Average Mix of Speakers Installed

New vs. Existing Homes – Multi-room Audio

Home Theater Installations

Home Theater Installations: 2007

Average Revenue: Home Theaters - 2007

Hardware Portion of Home Theaters   

Screen/Display Percentage of Home Theater Revenue

Mix of Large Screen Displays Installed: 2007

New vs. Existing Homes – Home Theaters

Home Control Installations

Types of Home Controls Offered

Home Control Installations: 2007

Average Revenue: Home Controls - 2007

Hardware Portion of Home Controls

New vs. Existing Homes – Home Controls

Security System Installations

Security System Installations: 2007

Average Revenue: Home Security - 2007

Hardware Portion of Home Security

New vs. Existing Homes – Home Security

Media Servers

Media Server Installations: 2007

Average Revenue: Media Servers - 2007

Hardware Portion of Media Servers

New vs. Existing Homes – Media Servers

Media Server Platforms

Other Systems Media Servers Connected To

2007 Recap & Outlook for 2008

Integrators Sales: 2007 vs. 2006

Integrators Expectations for 2008 vs. 2007

Average Year-end 2007 Order Backlog

Home Systems Integrators' MEDIAN Annual Revenue: 2003 to 2007
Percentage of Firms Installing Selected Product Categories
Average Share of Business in Various Categories by Integrators
Number of Installations Completed in 2007 for Selected Product Categories
Average Cost to Homeowner/Buyer for Selected Installation Jobs in 2007
Hardware Percentage of Selected Installations
Share of Selected System Installations in NEW vs. EXISTING Homes
Average End-user Expenditures for Multi-room Audio & Home Theater Installations: 2005 vs. 2007
Typical Mix of Speakers in Multi-room Audio Installations: 2006 vs. 2007
Large-Screen Displays Installed in Home Theater Systems
Media Server Connection Rates: 1Q vs. 4Q 2007
Comparison of Dealers' Expectations vs. Actual Revenue Growth
Percentage Growth Expected for Sales in Coming Year
Dealers' Backlog of Booked Orders: 1Q04 through 4Q07

© February 2008 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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