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This report examines the current market developments of 3DTV. This report
focuses on key elements of the 3D value chain: content production, content
delivery, and the impact on consumer electronics. It analyzes opportunities,
threats, and potential hurdles to the success of 3DTV. It also provides a
market forecast and recommendations to the major players, including
broadcasters, CE manufacturers and content providers.
“The shift toward digital content distribution has raised the prospect of
having high-quality 3D video in the home,” said
Pietro Macchiarella,
Research Analyst, Parks Associates. “We expect consumers to base their
demand for 3DTV programs on the quality of their first experiences with this
technology. TV providers and consumer electronics manufacturers need to get
it right and provide high-quality solutions that will gratify the
significant percentage of consumers who are interested in welcoming 3D into
their homes.”
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