Publish Date: Dec 03
Purchase Report Online

Who is using digital music and why? Is there any hope for fee-based digital music services? Will digital music really be the end of the recording industry? Digital Music: Market, Services, and Consumers addresses these issues and examines how digitization will impact the industry’s value chain. It provides the latest consumer data, market analysis, player profiles, and revenue forecasts and is a comprehensive guide to digital music, a must-have for those impacted by this dynamic change.

“Music has gone digital, and the impact will be felt by many, including CE and computer manufactures, the recording industry, and ISPs,” said John Barrett, Research Analyst. “It’s crucial for businesses to understand exactly what is happening, how to take advantage of it, and how to safeguard themselves.”

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2.0 Methodology

3.0 Online Music Services: The Competitive Landscape
   3.1 Overview
   3.2 Who Pays to Play?
   3.3 Distribution Models
   3.4 Permanent (a-la-carte) Downloads
   3.5 On Demand Streaming
   3.6 Tethered Downloads
   3.7 Digital Music Services
      3.7.1 Rhapsody
      3.7.2 Napster 2.0 (formerly Pressplay)
      3.7.3 MusicNet
      3.7.4 MusicMatch MX
      3.7.5 EMusic
      3.7.6 MusicNow
      3.7.7 LAUNCH, Music on Yahoo!
      3.7.8 Buymusic.com
      3.7.9 iTunes

4.0 Digital Music Consumers: Present and Future
   4.1 Overview
   4.2 Digital Music Households
      4.2.1 Demographic Profile
      4.2.2 Digital Music Households and Technology
   4.3 Profile of a Pirate
   4.4 Music Lovers
   4.5 Digital Music Lovers

5.0 Understanding the Market for Digital Music Services
   5.1 The End of the CD?
   5.2 Digital Music Piracy and the Decline of CD Sales
   5.3 Piracy and Lawsuits
   5.4 Digitization’s Revenue Impact: The Digital Drop
   5.5 Digital Music Value Chain: Winners and Losers
   5.6 Market Outlook and Forecasts

Figures in Section 2.0
Forecast Methodology

Figures in Section 3.0
Satisfaction with Digital Music Services
Awareness of Digital Music Services
Adoption of Fee-Based Digital Music by Gender
Adoption of Fee-Based Digital Music by Education
Adoption of Fee-Based Digital Music by Income
Adoption of Fee-Based Digital Music by Marital Status
Adoption of Fee-Based Digital Music by Listening Preferences
Online Music Content Distribution Models
Permanent Downloads: Strengths and Weaknesses
Adoption of Fee-Based Digital Music by Listening Preferences
On Demand Streaming: Strengths and Weaknesses
Tethered Downloads: Strengths and Weaknesses
On-Demand Music Services Market Share
Rhapsody Service Plans and Features
Napster 2.0 Service Plans and Features
MusicNet (AOL) Service Plans and Features
EMusic Service Plans and Features
Music Now Service Plans and Features
LAUNCH Service Plans and Features
iTunes Music Sales

Figures in Section 4.0
Digital Music Market Segments
Pirates vs. All Digital Music Households: Income
Pirates vs. All Digital Music Households: Education
Digital Music Households and Gender
Digital Music Households and Race
Digital Music Households and Education
Digital Music Households and Income
Digital Music Penetration by Age
Digital Music Households and Age
Digital Music Penetration by Number of Adults in Household
Digital Music and Number of Adults in Household
Where Digital Music Households Listen to Music
Digital Music Households with PCs in the Family Room
Digital Music Households with PCs in the Bedroom
Digital Music Households: Number of Music Files
Comfort in Using PC as an Entertainment System
Number of Digital Music Files Burned to CDs
Digital Music Households with a Portable Player
Digital Music Households Likely to Purchase a Portable Player
How Often Do You Use a Music Sharing Service Like Napster?
Digital Music Pirates by Internet Connection
Digital Music Pirates by Age
Percent Pirating Digital Music by Age
Digital Music Pirates by Education
Digital Music Pirates by Income
Digital Music Pirates by Gender
Digital Music Pirates by Marital Status
Digital Music Pirates by Marital Status
Number of Digital Music Files Stored by Pirates
Music Lovers by Income by Age
Music Lovers by Income
Music Lovers by Education
Digital Music Lovers by Gender
Digital Music Lovers by Race
Digital Music Lovers by Race
Digital Music Lovers by Household Income
Digital Music Lovers by Education
Digital Music Lovers by Marital Status
Digital Music Lovers by Number of Adults in Household
Digital Music Lovers by Number of Children in Household
Digital Music Lovers by Number of Children in Household
Digital Music Lovers and PC Location
Digital Music Lovers and Stereo Location
Digital Music Lovers and MP3 Players
Digital Music Lovers and Number of Files Burned to a CD
Percentage of Internet Households Listening to Internet Radio
Percentage of Internet Households Downloading Music Files

Figures in Section 5.0
CD Purchases vs. Digital Music Use
CD Purchases Among Users of Fee-Based Digital Music Services
Digital vs. Physical Consumer Preferences
Digital vs. Physical Consumer Preferences Among Music Subscribers
Digital vs. Physical Consumer Preferences by Age
Music Listening Habits Among Consumers
CD Sales in the United States
Declining CD Sales by Age Demographic
CD Sales vs. Average Price per CD
Average CD Price Relative to Other Goods
CD Purchases by Age
Effectiveness of RIAA Legal Campaign
Effectiveness of RIAA Legal Campaign by Age
Effectiveness of RIAA Legal Campaign by Income
Effectiveness of RIAA Legal Campaign by Gender
Effectiveness of RIAA Legal Campaign by Education
Albums Containing “Sweet Home Alabama”
Percentage of Music Collection Owned on a Previous Format
Breakdown of Average CD Revenue
The Digital Drop
Subscription Music Service Forecast
A la Carte Music Sales Forecast
Forecast Data Table

© December 2003 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, 
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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