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1.0 Executive Summary and Foreword
1.1 The Housing Market
1.2 Drivers and Inhibitors to Structured Wiring
1.3 Structured Wiring Forecasts
1.4 The Retrofit Market
1.5 Master-Planned Communities
1.6 Structured Wiring Manufacturers
2.0 US Housing Characteristics &
Forecasts
2.1 Housing Unit Definitions
2.2 Pricing
2.3 Housing Classifications: New Starts Versus Existing Housing
2.4 Key Housing Drivers and Inhibitors
2.4.1 The Economy and Housing Markets
2.4.2 Housing Market Drivers
2.4.2.1 Changing Needs of Baby Boomers
2.4.2.2 Aging Population
2.4.2.3 Greater Propensity to Live Alone
2.4.2.4 Immigration
2.4.2.5 Access to Financing
2.4.2.6 Aging Housing Stock
2.4.2.7 Housing Changes to Reflect Lifestyles
2.4.2.8 Increased Demand for MDU Housing
2.4.3 Caveats
2.4.3.1 Second Homes
2.4.3.2 Regional Differences
2.5 Housing Forecasts
3.0 Drivers and Inhibitors to Structured
Wiring
3.1 Drivers
3.1.1 Growing PC Use
3.1.2 Growth of Internet Usage
3.1.2.1 Growth in High-End Entertainment
Direct Broadcast Satellite
DTV and HDTV
3.1.2.2 General Communications Needs
3.1.2.3 Growing Builder Awareness
3.1.2.4 The MDU Market and Structured Wiring
The Business Model for MDU Developers
A Growing MDU Market
3.1.2.5 Industry Cooperation
3.1.3 Key Inhibitors
3.1.3.1 Historic Builder Reluctance
3.1.3.2 Lack of Consumer Awareness
3.1.4 Limited Distribution Channels
4.0 Structured Wiring Forecasts
4.1 Single-Family New Start Forecasts
4.1.1 Developing a Baseline for the Single-Family Market
4.1.2 Growth in Single-Family Installs, 2000-2004
4.1.2.1 Forecast Drivers
4.1.2.2 A Baseline for 2000
4.1.2.3 Putting the Drivers Together
4.1.3 The Forecast Numbers
4.1.3.1 Installs
4.1.3.2 End-User Market Value
4.2 MDU New Start Forecasts
4.2.1 The MDU Market - Ripe for Broadband Access and Home Networking
4.2.1.1 Why Property Developers Choose Structured Wiring
4.2.1.2 The Advantages to Structured Wiring
4.2.1.3 The Role of Customer Service
4.2.1.4 The Model for Recurring Revenues
4.2.2 Developing a Baseline for Installations
4.2.3 The MDU Forecast Model
4.2.4 The Forecast Numbers
4.2.4.1 Installs
4.2.4.2 End-User Market Value
4.3 The Aggregate of the New-Start Market
4.4 The Retrofit Market for Structured Wiring
4.4.1 Single-Family Homes
4.4.1.1 Assumptions for Growth in
Renovations
4.4.1.2 What Households are a Target for
Retrofit Installs?
4.4.1.3 The Forecast Model and Numbers
4.4.1.4 End-User Market Value
4.5 The MDU Market for Retrofit
4.5.1 Assumptions for Growth in Renovations
4.5.1.1 The Forecast Model and Numbers
4.5.1.2 End-User Market Value
4.5.2 The Aggregate of the Retrofit Market
5.0 How Builders and Developers are
Addressing Structured Wiring: Master-planned Communities
5.1 A Brief History
5.2 The Trends Toward Master-Planned Communities
5.2.1 Growth in Home Offices
5.2.2 Security
5.2.3 Technological Needs
5.3 A Look at Some Master-Planned Communities
5.3.1 DC Ranch
5.3.1.1 Developer and Home Builders
5.3.1.2 Technology
5.3.2 Issaquah Highlands
5.3.2.1 Developer and Home Builders
5.3.2.2 Technology
5.3.3 Ladera Ranch
5.3.3.1 Developer and Home Builders
5.3.3.2 Technology
5.3.4 Lakewood Ranch
5.3.4.1 Developer and Home Builders
5.3.4.2 Technology
5.3.5 Power Ranch
5.3.5.1 Developer and Builders
5.3.5.2 Technology
5.3.6 Stonehouse
5.3.6.1 Developer and Home Builders
5.3.6.2 Technology
5.3.7 Summerlin
5.3.7.1 The Developer and Home Builders
5.3.7.2 Technology
5.3.8 The Woodlands
5.3.8.1 Developer and Builders
5.3.8.2 Technology
5.3.9 Celebration, Florida
5.3.9.1 The "New Urbanism" or Neotraditionalism
5.3.9.2 Developer and Home Builder
5.3.9.3 Technology
6.0 Profiles of the Structured Wiring
Manufacturers
6.1 Avaya Inc. (formerly the Enterprise Networks Group of Lucent Technologies
Inc.)
6.1.1 Company Information
6.1.2 Product Information
6.1.3 Distribution
6.1.4 Training
6.1.5 Future Outlook
6.2 Belkin Components
6.3 FutureSmart Networks Inc. (formerly IES Inc.)
6.3.1 Company Information
6.3.2 Product Information
6.3.3 Distribution
6.3.4 Training and Certification
6.3.5 Future Outlook
6.4 Greyfox Systems
6.4.1 Company Information
6.4.2 Product Information
6.4.3 Distribution
6.4.4 Future Outlook
6.5 Home Director Inc. (Formerly IBM)
6.5.1 Company Information
6.5.2 Product Information
6.5.3 Distribution
6.5.4 Training/Certification
6.5.5 Future Outlook
6.6 Honeywell Inc. / ELAN Home Systems
6.6.1 Company Information
6.6.2 Product Information
6.6.3 Marketing and Distribution
6.7 Leviton Manufacturing Company Inc.
6.7.1 Company Information
6.7.2 Product Information
6.7.3 Product Distribution
6.8 Multiplex Technology Inc.
6.8.1 Company Information
6.8.2 Product Information
6.8.3 Product Distribution
6.8.4 Future Outlook
6.9 NORDX/CDT
6.9.1 Company Information
6.9.2 Product Information
6.9.3 Distribution
6.9.4 Future Outlook
6.10 OnQ Technologies Inc.
6.10.1 Company Information
6.10.2 Product Information
6.10.3 Distribution
6.10.4 Training and Certification
6.10.5 Future Outlook
6.11 Ortronics Inc.
6.11.1 Company Information
6.11.2 Product Information
6.11.3 Distribution
6.11.4 Training and Certification
6.11.5 Future Outlook
6.12 Pass & Seymour/Legrand®
6.12.1 Company Information
6.12.2 Product Information
6.12.3 Distribution
6.12.4 Dealer Training and Certification
6.12.5 Future Outlook
6.13 SmartAMERICA Development Corp.
6.13.1 Company Information
6.13.2 Product Information
6.13.3 Product Distribution
6.14 Superior Essex
6.15 The Siemon Company
6.15.1 Company Information
6.15.2 Product Information
6.15.3 Distribution
6.15.4 Dealer Training and Certification
6.15.5 Future Outlook
6.16 UStec
6.16.1 Company Information
6.16.2 Product Information
6.16.3 Distribution
6.16.4 Training and Certification
6.16.5 Future Outlook
6.17 Verizon Connected Solutions Inc. - formerly BACCSI (Bell Atlantic Communications and
Construction Services Inc.)
6.17.1 Company Information
6.17.2 Product Information
6.17.3 Distribution
6.17.4 Future Outlook
6.18 West Penn Wire/CDT
6.18.1 Company Information
6.18.2 Product Information
6.18.3 Distribution
6.18.4 Future Outlook
6.19 Other Residential Infrastructure Players
6.19.1 Channel Vision
6.19.2 Leviton Voice & Data (formerly Leviton Telcom)
6.19.2.1 Cable Partners
6.19.2.2 Product Information
6.19.3 Monster Cable
6.19.4 Signature Wire
List of Figures
Figure 1-1 End-User Market Value for Structured
Wiring
Figure 1-2 What Do Baby Boomers Want?
Figure 1-3 Housing Starts Forecast, 2000-2004
Figure 1-4 Total Existing Homes, 2000-2004
Figure 1-5 A Five-Year Target Market for Structured Wiring
Figure 1-6 Structured Wiring Installations as a Percent of All Housing Starts
Figure 1-7 Forecast for All Retrofit Installations
Figure 1-8 The New Face of Consumer Segments
Figure 1-9 Structured Wiring Manufacturers' Comparison Chart
Figure 1-10 New Manufacturers/Products in Structured Wiring
Figure 2-1 Average Price in Thousands for a Single-Family Home
Figure 2-2 Housing Starts, 1978-2004
Figure 2-3 Drivers and Inhibitors to the Housing Market
Figure 2-4/Figure 2-5 New Homes with 2 Stories or More/New Homes with 4 or More Bedrooms
Figure 2-6 Desirability of Specialty Areas in New Homes
Figure 2-7 Housing Starts Forecast, 2000-2004
Figure 2-8 Figures for Housing Starts Forecast
Figure 2-9 Single-Family New Starts by Price, 2004
Figure 2-10 Total Existing Homes, 2000-2004
Figure 2-11 Single-Family Existing Homes by Price, 2000
Figure 2-12 Single-Family Existing Homes by Price, 2004
Figure 3-1 Drivers and Inhibitors to Structured Wiring
Figure 3-2 Will You Install Structured Wiring in Your Newly Constructed Home?
Figure 3-3 Will You Install Structured Wiring in Your Newly Constructed Home?
Figure 3-4 Percent of Consumers Intending to Install Structured Wiring in Their Newly
Built Home (PC Owners v. Non-PC Owners)
Figure 3-5 Percent of Consumers Intending to Install Structured Wiring in Their Newly
Built Home (High-End Entertainment Households v. All Other Consumers)
Figure 3-6 Comparing Penetration of Network Wiring: Multiple-PC Households and High-End
Entertainment Households
Figure 3-7 Comparing Awareness of Network Wiring: Multiple-PC Households, High-End
Entertainment Households, and a National Sample
Figure 3-8 A Five-Year Target Market for Structured Wiring
Figure 3-9 Forecast of US PC Households
Figure 3-10 Actual and Forecast Numbers for PC Growth
Figure 3-11 Percent of Multi-PC Households Among All PC Households
Figure 3-12 Percent of PC Households with Internet Access
Figure 3-13 Forecast of US Online Households
Figure 3-14 Actual and Forecast Numbers for Internet Growth
Figure 3-15 1998 Penetration Rates: Home Entertainment Components
Figure 3-16 DVD Player Penetration and Average Unit Price
Figure 3-17 DBS Penetration and Average Unit Price
Figure 3-18 Penetration Rates of Pay Television Services: US Households
Figure 3-19 Stations Broadcasting Digital Signal (As of January 2000)
Figure 3-20 Growth in Two-Phoneline Households
Figure 3-21 Top Reasons Home Buyers Want Structured Wiring
Figure 3-22 Will Pre-Planned Space for a Computer be Standard in the New Millennium?
Figure 3-23 Does Your Firm Offer Structured Wiring as Either Standard or Optional?
Figure 3-24 The Sale/Resale Value of a Newly-Built Home Increases if it is Properly
Pre-Wired For:
Figure 3-25 The Benefits of Offering Advanced Services in MDUs
Figure 3-26 Some Advanced MDU Projects Incorporating Structured Wiring
Figure 3-27 Perceived Inhibitors to Structured Wiring
Figure 3-28 Why Do Home Builders Install Structured Wiring?
Figure 3-29 How Could Structured Wiring Vendors Improve?
Figure 3-30 When Will Your Firm Offer Structured Wiring as Standard?
Figure 4-1 Structured Wiring Manufacturers' Comparison Chart
Figure 4-2 Will You Install Structured Wiring in Your Newly Constructed Home?
Figure 4-3 Percent of Consumers Intending to Install Structured Wiring in Their
Newly-Built Home (PC Owners v. Non-PC Owners)
Figure 4-4 Percent of Consumers Intending to Install Structured Wiring in Their
Newly-Built Home (High-End Entertainment Households v. All Other Consumers)
Figure 4-5 Convergence of PC and High-End Entertainment Households: Total Likely Moving
Into a Newly Constructed Home in the Next Two Years
Figure 4-6 Convergence of PC and High-End Entertainment Households: As a Percentage of
Total New Home Buyer Market
Figure 4-7 What Percentage of Consumer Demand Would Influence Builders and Prewire?
Figure 4-8 Top 50 Single Family Housing MSAs, 1999 - First 25
Figure 4-9 Top 50 Single Family Housing MSAs, 1999 - Second 25
Figure 4-10 Top 50 Single Family Housing MSAs, 1999 - Second 25
Figure 4-11 The Top 25 Single Family Housing Markets - The Battleground for Technology
Deployment
Figure 4-12 Metro Area Activity Rankings Based on 1999 Permits - First 25
Figure 4-13 Metro Area Activity Rankings Based on 1999 Permits - Second 25
Figure 4-14 Growth of Key Variables Impacting Consumer Awareness of and Interest in Home
Networking
Figure 4-15 Parks Associates' Forecast for Single Family Structured Wiring Installs in
2000
Figure 4-16 Forecast Model for Structured Wiring Installations in Single-Family Starts
Figure 4-17 Structured Wiring Installations in New Single-Family Housing
Figure 4-18 Structured Wiring Installations as a Percent of All Single-Family Housing
Starts
Figure 4-19 Average End-User Cost for US Market New Start, Single-Family Structured Wiring
Installations
Figure 4-20 Total End-User US Market Value for Structured Wiring Installations in New
Single-Family Housing
Figure 4-21 JPI College Student Housing
Figure 4-22 Developing a Baseline for MDU Structured Wiring Installations: Via
Manufacturer Interviews
Figure 4-23 Parks Associates' Forecast for MDU Structured Wiring Installs in 2000
Figure 4-24 Forecast Model for Structured Wiring Installations in MDU Starts
Figure 4-25 Structured Wiring Installations in New US MDU Housing
Figure 4-26 Structured Wiring Installations as a Percent of All MDU Housing Starts in the
US
Figure 4-27 Average End-User Cost for an MDU Structured Wiring Installation
Figure 4-28 Total End-User Market Value for Structured Wiring Installations in New MDU
Housing
Figure 4-29 Structured Wiring Installations in All New US Housing
Figure 4-30 Structured Wiring Installations as a Percent of All US Housing Starts
Figure 4-31 Total End-User Market Value for Structured Wiring Installations in All New
Housing
Figure 4-32 Owner-Occupied Stock Breakdown
Figure 4-33 What Kind of Wire is Installed in Existing US Households?
Figure 4-34 Single-Family Homes Without Structured Wiring
Figure 4-35 Why Consumers Install New Wiring
Figure 4-36 Percent of US Households Replacing a Given Infrastructure
Figure 4-37 Percent of US Homeowners Installing New Wiring (By Ownership of Various
High-End Entertainment Products)
Figure 4-38 Percent of US Homeowners Installing New Wiring (By Ownership of PCs and
Internet Access)
Figure 4-39 How Much More Likely - Over the National Average - Are Certain Households
Likely to Install New Wiring?
Figure 4-40 Narrowing the Target for Retrofit Structured Wiring Installations
Figure 4-41 Potential US Market for Single-Family Retrofit Installations
Figure 4-42 Will the "No-New-Wires" Networking Solutions Threaten the Projected
Growth of the Structured Wiring Industry?
Figure 4-43 "No-New-Wires" Solutions
Figure 4-44 Projected Sales of "No-New-Wires" Networking Kits
Figure 4-45 Forecast Model for Structured Wiring Retrofit Installations in Single-Family
Households
Figure 4-46 Forecast for Single-Family Retrofit Installations
Figure 4-47 Contrast in Labor and Total End-User Costs, New Starts vs. Retrofit
Figure 4-48 End-User Market Value, Single-Family Retrofit Installations
Figure 4-49 Rental Stock Breakdown in the US
Figure 4-50 MDU Homes Without Structured Wiring
Figure 4-51 Narrowing the Target for MDU Retrofit Structured Wiring Installations
Figure 4-52 Rental Property Owners Spend Proportionally Less on Improvements
Figure 4-53 Forecast Model for Structured Wiring Retrofit Installations in MDU Households
Figure 4-54 Forecast for MDU Retrofit Installations
Figure 4-55 Contrast in Labor and Total End-User Costs, New Starts vs. Retrofit
Figure 4-56 End-User Market Value, MDU Retrofit Installations
Figure 4-57 The Aggregate of the Retrofit Market
Figure 4-58 End-User Market Value, All Retrofit Installations
Figure 5-1 What Percentage of New Starts Were in "Master-Planned Communities?"
Figure 5-2 The New Face of Consumer Segments
Figure 5-3 Key Consumer Trends Shaping Future Needs
Figure 5-4 "Technobuzz"
Figure 5-5 Total US and Work-At-Home Households
Figure 5-6 US Work-At-Homers by Segment
Figure 5-7 Overlap of PC and Security System Ownership among Higher Income Categories
Figure 5-8 Overlap of PC and Security System Ownership among Higher Income Categories
Figure 5-9 Overlap of PC and Security System Ownership among Higher Income Categories
Figure 5-10 US Households: Concerned About the Physical Security of Their Homes?
Figure 5-11 Technology in the Home: Purchase Intentions vs. Actual Declared Purchases
Figure 5-12 DC Ranch Home Builders/ Custom Builders
Figure 5-13 Issaquah Highlands Home Builders
Figure 5-14 Ladera Ranch Home Builders
Figure 5-15 Cox Communications and Ladera Ranch
Figure 5-16 Lakewood Ranch Home Builders
Figure 5-17 Stonehouse Signature Home Builders
Figure 5-18 Summerlin Home Builders
Figure 5-19 Growth in The Woodlands
Figure 5-20 The Woodlands Buyer Profile for New Home Purchases
Figure 5-21 Home Builders at The Woodlands
Figure 5-22 Celebration's Housing Options
Figure 5-23 Featured Builders for Celebration
Figure 6-1 Scenario 1: Manufacturer-Labor-Home Builder
Figure 6-2 Scenario 2: Manufacturer-Distributor-Small Dealer
Figure 6-3 Contributions to Dealers' Gross Hardware Revenues
Figure 6-4 Applications for Which Dealers are Pre-Wiring
Figure 6-5 Structured Wiring Manufacturers' Comparison Chart
Figure 6-6 New Entries in the Manufacture of Structured Wiring
Figure 6-7 Specific Company Information - Avaya Inc.
Figure 6-8 Avaya Distribution
Figure 6-9 Cabling and Cost From Belkin
Figure 6-10 Specific Company Information - FutureSmart Networks Inc.
Figure 6-11 FutureSmart Networks Inc. Distribution
Figure 6-12 Specific Company Information - Greyfox Systems
Figure 6-13 Greyfox Distribution
Figure 6-14 Specific Company Information - Home Director
Figure 6-15 Home Director Distribution
Figure 6-16 Home Director Distributor Relationships - Alabama - New Jersey
Figure 6-17 Home Director Distributor Relationships - New Mexico - Wisconsin
Figure 6-18 Specific Company Information - NORDX/CDT
Figure 6-19 NORDX/CDT Distribution
Figure 6-20 Specific Company Information - OnQ Technologies Inc.
Figure 6-21 Installation Deals in 2000
Figure 6-22 OnQ Technologies Inc. Distribution
Figure 6-23 OnQ Technologies Distributor Relationships - Alabama - Mississippi
Figure 6-24 OnQ Technologies Distributor Relationships - Missouri - Wyoming
Figure 6-25 Specific Company Information - Ortronics
Figure 6-26 Ortronics Distribution
Figure 6-27 Ortronics' Training Courses
Figure 6-28 Specific Company Information - Pass & Seymour/Legrand
Figure 6-29 Pass & Seymour Distribution
Figure 6-30 Specific Company Information - The Siemon Company
Figure 6-31 The Siemon Company Distribution
Figure 6-32 Specific Company Information - UStec
Figure 6-33 UStec Distribution
Figure 6-34 UStec's tecStart Builder Program
Figure 6-35 Specific Company Information - Verizon
Figure 6-36 Verizon Distribution
Figure 6-37 Verizon Connected Solutions Home Builders
Figure 6-38 Verizon Connected Solutions Home Builders (cont.)
Figure 6-39 Verizon Connected Solutions Home Builders (cont.)
Figure 6-40 Verizon Connected Solutions Home Builders (cont.)
Figure 6-41 Verizon Connected Solutions Home Builders (cont.)
Figure 6-42 Verizon Connected Solutions Home Builders (cont.)
Figure 6-43 Specific Company Information - West Penn/CDT
Figure 6-44 West Penn Wire/CDT Distribution
Figure 6-45 Leviton Voice & Data Certified Cabling System (CCS) Program
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