By Kurt Scherf, Vice President, Principal Analyst; Michael Cai, Senior Analyst

Publish Date: Sep 02
Purchase Report Online

This report profiles the main players, provides updated forecasts (both new start and retrofit), and addresses emerging questions about additional applications and services that can be combined with structured wiring to provide complete end-to-end solutions for today's (and tomorrow's) homeowner.

"Over the span of just a few years, we have witnessed a remarkable shift in how home builders and other critical channel partners view structured wiring solutions," said Kurt Scherf, vice president of research for Parks Associates.

"These systems are now being deployed as standard across the country and among a wide variety of housing types – from high-end custom-built homes to production and modular homes and including multiple-dwelling units and existing households."

1.0 Executive Summary
   1.1 Market Trends and Update
      1.1.1 Installation Growth
      1.1.2 Entertainment Options in Structured Wiring
      1.1.3 Home Management Options in Structured Wiring
   1.2 Housing Growth
   1.3 The Market for Retrofits
   1.4 Structured Wiring Installations in New Starts
   1.5 Profiles of the Players

2.0 Drivers and Inhibitors to Structured Wiring
   2.1 Key Drivers
      2.1.1 What Home Builders Seek in a New Home
      2.1.2 Consumers and Structured Wiring
      2.1.3 Growing PC Use
      2.1.4 Growth in Home LANs
      2.1.5 The Internet at Home
         2.1.5.1 Overall Growth of Internet Use in U.S. Households
         2.1.5.2 Growth of Broadband Internet
         2.1.5.3 Broadband Deployment in Master-Planned Communities
      2.1.6 Entertainment Needs
      2.1.7 General Communications Needs
      2.1.8 Home Management and Security Desires
      2.1.9 Growing Builder Awareness & Adoption
      2.1.10 The Entry of Retail Players
   2.2 Key Inhibitors
      2.2.1 Historic Builder Reluctance
      2.2.2 Lack of Consumer Awareness
      2.2.3 Making Appropriate Distribution Channel Choices
      2.2.4 Shortage of Qualified Installers

3.0 U.S. Housing Market Characteristics and Forecasts
   3.1 Housing Unit Definitions
   3.2 Housing Prices
   3.3 Housing Classifications: New Starts Versus Existing Housing
   3.4 Key Housing Drivers and Inhibitors
      3.4.1 The Economy and Housing Markets
      3.4.2 Housing Market Drivers
         3.4.2.1 Changing Needs of Baby Boomers
         3.4.2.2 Aging Population
         3.4.2.3 Greater Propensity to Live Alone
         3.4.2.4 Immigration
         3.4.2.5 Access to Financing
         3.4.2.6 Aging Housing Stock
         3.4.2.7 Housing Changes to Reflect Lifestyles
         3.4.2.8 Increased Demand for Multifamily Housing
      3.4.3 Caveats
         3.4.3.1 Second Homes
         3.4.3.2 Regional Differences
      3.4.4 What are the Top Housing Markets?
   3.5 Housing Forecasts

4.0 Structured Wiring Forecasts
   4.1 Single-Family New Start Forecasts
      4.1.1 Growth in Single-Family Installs, 2002-2006
         4.1.1.1 Forecast Drivers
            Consumer Awareness of and Likelihood of Installing Structured Wiring
            Consumers Seeking “Wired” Neighborhoods
            Growth of Master-Planned Communities with Technology Amenities
      4.1.2 The Forecast Numbers
         4.1.2.1 Installs
         4.1.2.2 End-User Market Value
   4.2 MDU New Start Forecasts
      4.2.1 The MDU Forecast Drivers
      4.2.2 The Forecast Numbers
         4.2.2.1 Installs
         4.2.2.2 End-User Market Value
   4.3 The Aggregate of the New-Start Market
   4.4 The Retrofit Market for Structured Wiring
      4.4.1 Single-Family Homes
         4.4.1.1 Assumptions for Growth in Renovations
         4.4.1.2 What Households Are a Target for Retrofit Installs?
         4.4.1.3 The Forecast Model and Numbers
         4.4.1.4 End-User Market Value
      4.4.2 The MDU Market for Retrofit
         4.4.2.1 Assumptions for Growth in Renovations
         4.4.2.2 MDU Retrofit Forecasts
         4.4.2.3 End-User Market Value
      4.4.3 The Aggregate of the Retrofit Market
   4.5 All Structured Wiring Installations: New Start and Retrofit
   4.6 Total Annual End-User Market Value: New Starts and Retrofit
   4.7 Total Number of U.S. Households with Structured Wiring System

5.0 Profiles of Structured Wiring Developers
   5.1 Belden Inc. Electronics Division
   5.2 Belkin Components
   5.3 ChannelPlus (Multiplex Technology Inc.)
   5.4 Channel Vision
   5.5 CommScope Inc.
   5.6 CSI/Suttle
   5.7 Eaton/Cutler-Hammer
   5.8 Digital Security Controls (DSC)
   5.9 ELAN Home Systems
   5.10 ELK Products Inc.
   5.11 FutureSmart Networks Inc.
      5.11.1 Company Information
      5.11.2 Product Information
      5.11.3 Distribution
      5.11.4 Training and Certification
      5.11.5 Company Outlook
   5.12 GE-SMART
      5.12.1 Company Information
      5.12.2 Product Information
      5.12.3 Training and Certification
      5.12.4 Company Outlook
   5.13 Greyfox Systems
      5.13.1 Company Information
      5.13.2 Product Information
      5.13.3 Distribution
      5.13.4 Company Outlook
   5.14 Home Director Inc.
      5.14.1 Company Information
      5.14.2 Product Information
      5.14.3 Distribution
      5.14.4 Training/Certification
      5.14.5 Company Outlook
   5.15 Honeywell Inc.
   5.16 ICC
   5.17 InCon of Fuquay-Varina
   5.18 ITT Industries Network Systems & Services
   5.19 Leviton Manufacturing Company Inc./Leviton Voice & Data
      5.19.1 Company Information
      5.19.2 Product Information
      5.19.3 Distribution
      5.19.4 Training/Certification
      5.19.5 Company Outlook
   5.20 Listman Home Technologies Inc.
   5.21 M & S Systems
   5.22 Monster Cable Products Inc.
   5.23 Multiplex Technology Inc.
   5.24 NORDX/CDT
      5.24.1 Company Information
      5.24.2 Product Information
      5.24.3 Distribution
      5.24.4 Company Outlook
   5.25 OnQ Technologies Inc.
      5.25.1 Company Information
      5.25.2 Product Information
      5.25.3 Distribution
      5.25.4 Training and Certification
      5.25.5 Company Outlook
   5.26 Ortronics Inc.
      5.26.1 Company Information
      5.26.2 Product Information
      5.26.3 Training and Certification
      5.26.4 Company Outlook
   5.27 Pass & Seymour/Legrand®
      5.27.1 Company Information
      5.27.2 Product Information
      5.27.3 Distribution
      5.27.4 Dealer Training and Certification
      5.27.5 Company Outlook
   5.28 Signature Wire
   5.29 SQUARE D
   5.30 Superior Essex
   5.31 The Siemon Company
      5.31.1 Company Information
      5.31.2 Product Information
      5.31.3 Distribution
      5.31.4 Dealer Training and Certification
      5.31.5 Company Outlook
   5.32 Tyco Electronics
      5.32.1 Details of the Cabling System
   5.33 Unicom Electric Inc.
   5.34 UStec
      5.34.1 Company Information
      5.34.2 Product Information
      5.34.3 Distribution
      5.34.4 Training and Certification
      5.34.5 Company Outlook
   5.35 Verizon Connected Solutions Inc.
      5.35.1 Company Information
      5.35.2 Product Information
      5.35.3 Distribution
      5.35.4 Company Outlook
   5.36 West Penn Wire/CDT
      5.36.1 Company Information
      5.36.2 Product Information
      5.36.3 Distribution
      5.36.4 Company Outlook

Figures in Section 1.0
Figure 1-1 Annual End-User Market Value: All Structured Wiring Installations
Figure 1-2 Structured Wiring Companies Incorporating Entertainment
Figure 1-3 Structured Wiring Companies Incorporating Home Management
Figure 1-4 New Housing Starts in the U.S.
Figure 1-5 Existing Homes Without Structured Wiring
Figure 1-6 Existing U.S. Homes Without Structured Wiring
Figure 1-7 Structured Wiring Installations: As Percentage of All New Housing Starts
Figure 1-8 Installing Dealers’ Best Selling Structured Wiring Product
Figure 1-9 Leading Structured Wiring Suppliers to Top 100 Integrators

Figures in Section 2.0
Figure 2-1 Drivers and Inhibitors to Structured Wiring
Figure 2-2 Homes Designed on Consumer Preferences
Figure 2-3 Amenities that Increase the Sale/Resale Value of a Home: Home Builders
Figure 2-4 Consumers Likely to Pay for Structured Wiring
Figure 2-5 Top Reasons Home Buyers Want Structured Wiring: Home Builders
Figure 2-6 Top Reasons Home Buyers Want Structured Wiring: Installing Dealers
Figure 2-7 Forecast of U.S. PC Households
Figure 2-8 Percentage of Multi-PC Households Among All PC Households
Figure 2-9 Primary Reasons for Installing a Home Network: Consumers
Figure 2-10 Penetration of Data-centric Home LANs
Figure 2-11 Forecast of U.S. Online Households
Figure 2-12 Growth of Broadband: U.S. Households
Figure 2-13 Interest in New Entertainment Applications
Figure 2-14 Homes Pre-wired for Multiroom Speaker Systems
Figure 2-15 Growth in Two-Phoneline Households
Figure 2-16 Drivers for Emerging Home Control and Home Security Applications
Figure 2-17 Why Do Home Builders Offer Structured Wiring?
Figure 2-18 Home Builders and Structured Wiring: Quick Facts
Figure 2-19 Top U.S. Home Builders and Structured Wiring
Figure 2-20 Perceived Inhibitors to Structured Wiring: Home Builders
Figure 2-21 Common Obstacles to Increased Structured Wiring Sales: Installing Dealers
Figure 2-22 How Could Structured Wiring Vendors Improve? Home Builders
Figure 2-23 How Can Structured Wiring Vendors Improve? Installing Dealers
Figure 2-24 Installing Dealer Channels: Major Structured Wiring Vendors

Figures in Section 3.0
Figure 3-1 Average Price for a Single Family Home
Figure 3-2 Housing Starts since 1978
Figure 3-3 Drivers and Inhibitors to the Housing Market
Figure 3-4 New Homes with Two or More Floors & Four or More Bedrooms
Figure 3-5 Homes Pre-wired for Home Office/Home Theater Areas
Figure 3-6 Metro Area Activity Rankings (1-25)
Figure 3-7 Metro Area Activity Rankings (26-50)
Figure 3-8 Housing Starts
Figure 3-9 Single-Family New Starts by Price, 2002
Figure 3-10 Single-Family New Starts by Price, 2009
Figure 3-11 Housing Forecast
Figure 3-12 Single-Family Housing by Price, 2002
Figure 3-13 Single Family Housing by Price, 2009

Figures in Section 4.0
Figure 4-1 Percent of Consumers Likely to Install Structured Wiring in a New Home
Figure 4-2 Likelihood of Installing Structured Wiring
Figure 4-3 Consumers Seeking to Move into a “Wired” Neighborhood
Figure 4-4 New Starts in Master-Planned Communities
Figure 4-5 “Wired” Master-Planned Communities of Note
Figure 4-6 Structured Wiring Installations in New Single-Family Housing
Figure 4-7 Structured Wiring Installations as a Percent of All Single-Family Housing Starts
Figure 4-8 Average End-User Cost for New-Start, Single-Family Structured Wiring Installations
Figure 4-9 Total End-User Market Value for Structured Wiring in Single-Family Starts
Figure 4-10 Structured Wiring Installations in New U.S. MDU Housing
Figure 4-11 Structured Wiring Installations as a Percent of All MDU Housing Starts
Figure 4-12 Average End-User Cost for an MDU Structured Wiring Installation
Figure 4-13 Total End-User Market Value for Structured Wiring Installations in New MDU Housing
Figure 4-14 Structured Wiring Installations in All New U.S. Housing
Figure 4-15 Structured Wiring Installations as a Percent of All U.S. Housing Starts
Figure 4-16 Total End-User Market Value for Structured Wiring Installations in All New Housing
Figure 4-17 What Kind of Wire is Installed in Existing U.S. Households?
Figure 4-18 U.S. Homes Undergoing a Major Modification
Figure 4-19 New Home Share of Existing Housing Stock
Figure 4-20 Single-Family Homes Without Structured Wiring
Figure 4-21 TAM for Retrofit Structured Wiring Installations: Single-Family
Figure 4-22 “No-New-Wires” Networking Kits Purchased
Figure 4-23 Forecast for Single-Family Retrofit Installations
Figure 4-24 Contrast in Labor and Total End-User Costs, New Starts vs. Retrofit
Figure 4-25 End-User Market Value, Single-Family Retrofit Installations
Figure 4-26 MDU Homes Without Structured Wiring
Figure 4-27 TAM for Retrofit Structured Wiring Installations: MDU
Figure 4-28 Rental Property Owners Spend Proportionally Less on Improvements
Figure 4-29 Forecast for MDU Retrofit Installations
Figure 4-30 Contrast in Labor and Total End-User Costs, New Starts vs. Retrofit
Figure 4-31 End-User Market Value, MDU Retrofit Installations
Figure 4-32 Forecast for All Retrofit Installations
Figure 4-33 End-User Market Value, All Retrofit Installations
Figure 4-34 All Structured wiring Installations: New Start and Retrofit
Figure 4-35 Annual End-User Value of All Structured Wiring Installations
Figure 4-36 Total U.S. Households With Structured Wiring Network System

Figures in Section 5.0
Figure 5-1 Specific Company Information: FutureSmart Networks Inc.
Figure 5-2 Specific Company Information: GE-SMART
Figure 5-3 Specific Company Information: Greyfox Systems
Figure 5-4 Specific Company Information: Home Director Inc.
Figure 5-5 Specific Company Information: Leviton Voice & Data
Figure 5-6 Specific Company Information: NORDX/CDT
Figure 5-7 NORDX/CDT Distributors
Figure 5-8 Specific Company Information: OnQ Technologies Inc.
Figure 5-9 OnQ Technologies’ Installation Deals in 2001
Figure 5-10 OnQ Technologies Distribution Relationships: Alabama - Mississippi
Figure 5-11 OnQ Technologies Distribution Relationships: Missouri - Wyoming
Figure 5-12 Ortonics’ Training Courses
Figure 5-13 Specific Company Information: Pass & Seymour/Legrand
Figure 5-14 Specific Company Information: The Siemon Company
Figure 5-15 Specific Company Information: UStec
Figure 5-16 UStec’s tecStart Builder Program
Figure 5-17 UStec Builders
Figure 5-18 Specific Company Information: Verizon Connected Solutions Inc.
Figure 5-19 Verizon Connected Solutions Home Builders
Figure 5-20 Specific Company Information: West Penn Wire/CDT

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