Parks Associates research tracks the impact of digital technologies on the delivery of health services and identifies opportunities for technology companies and service providers to accelerate the consumerization in the health and wellness markets.
This ongoing research service analyzes consumer adoption and usage of healthcare devices and services and identifies the opportunities, business models, and engagement opportunities for care providers, device makers, fitness companies, and health programs.
Clients have access to connected health research throughout the year, with four Connected Health Trackers, delivered quarterly and focused on two core areas:
This Service Benefits:
Consumerism of Healthcare Trackers analyze adoption and use of personal technologies by consumers to advance their healthy living priorities. They combine Parks Associates’ industry expertise and consumer data, based on nationwide surveys conducted throughout the year, to highlight consumer needs and wants and their attitudes toward personal care and caregivers. The Trackers also include case studies of care providers that successfully leverage technologies to change consumer health behaviors.
Digital Disruptions Trackers examine emerging technologies and solutions in the health and wellness market as well as solutions that help consumers shop and use healthcare services in innovative/disruptive ways. They leverage Parks Associates’ extensive industry connections and research capabilities to help clients understand the rapidly changing healthcare landscape, identify emerging and crossover opportunities, and assess potential partners and competitors as this market space gets more crowded.
This research can assist clients in market entry, product roadmap design, competitor/partner assessment, and establishing benchmarks for business performance.
About Parks Associates Digital Health Research
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