Custom Research Capabilities


  • For over 25 years, Parks Associates has assisted companies with their custom research needs, providing focus groups, quantitative surveys, competitive assessment, and market sizing/forecasts.

  • Nearly 40% of Parks Associates’ research practice consists of custom research and consulting.

  • The Parks Associates team includes certified focus group moderators who altogether have moderated more than one hundred sessions.

Parks Associates regularly provides global custom research and consulting services to leading technology enterprises and emerging entities.

Quantitative Surveys


Questionnaire design:  Clients leverage our years of digital living knowledge to craft the right questions that elicit the knowledge they need to know.

Global coverage:  We frequently survey multiple countries in multiple languages and have developed a proven translation verification process with global field partners.

Statistical analysis: Using the appropriate statistical analysis techniques, we provide insight into market demographics, usage models, purchase intentions, price elasticity, and psychographics.

 

Forecast Modeling


Digital home baseline: Our forecasts are built upon years of studying consumer adoption of digital living products.

Flexible models: Our forecast models start with census or “known” data, and we develop them to be easily updated by the user to accommodate changing conditions.

 

Market Assessment


Market sizing:  Our analysts assess the Total Addressable Market (TAM) for a product or service.

Trend spotting:  Our team evaluates the primary barriers and catalysts for market penetration.

Competition:  Our analysts evaluate the competitive forces acting within the target market of a specific product or service.

Channel:  Our team determines the status of the channel infrastructure and its ability to support new offerings.

 

Focus Groups


Moderator guide design:  Having completed over one hundred focus groups, our team is proficient in session design and moderation.

Turnkey management:  From design to recruitment to analysis of results, we manage the whole process.

 

Entry Strategy Assessment


Evaluation of strategy:  Analysts apply their knowledge of market conditions to recommend entry strategies for specific products, services, or solutions.

 

Interviews


Direct contact: Interviews with leading industry players are sometimes the best way to gain qualitative insight into strategies and expectations. The Parks Associates analyst team has conducted both structured and open-ended interviews with principles from multiple industries in the digital living value chain.

 

Presentations and Webcasts


Team presentations: Our analysts frequently serve as key speakers at corporate strategy meetings, user conferences, and industry seminars.

Webcasts: A webcast, presented by our analysts and developed based upon your suggested topics, provides a convenient way to inform and interest a dispersed audience in a short period of time.

 

White Papers


Analyst opinion: Our analysts write a market overview, supplemented with decades of market knowledge and consumer data, to provide an objective viewpoint of a market from an expert source.

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