Custom Research Capabilities
Parks Associates regularly provides global custom research and consulting services to leading technology enterprises and emerging entities.
Questionnaire design: Clients leverage our years of digital living knowledge to craft the right questions that elicit the knowledge they need to know.
Global coverage: We frequently survey multiple countries in multiple languages and have developed a proven translation verification process with global field partners.
Statistical analysis: Using the appropriate statistical analysis techniques, we provide insight into market demographics, usage models, purchase intentions, price elasticity, and psychographics.
Digital home baseline: Our forecasts are built upon years of studying consumer adoption of digital living products.
Flexible models: Our forecast models start with census or “known” data, and we develop them to be easily updated by the user to accommodate changing conditions.
Market sizing: Our analysts assess the Total Addressable Market (TAM) for a product or service.
Trend spotting: Our team evaluates the primary barriers and catalysts for market penetration.
Competition: Our analysts evaluate the competitive forces acting within the target market of a specific product or service.
Channel: Our team determines the status of the channel infrastructure and its ability to support new offerings.
Moderator guide design: Having completed over one hundred focus groups, our team is proficient in session design and moderation.
Turnkey management: From design to recruitment to analysis of results, we manage the whole process.
Entry Strategy Assessment
Evaluation of strategy: Analysts apply their knowledge of market conditions to recommend entry strategies for specific products, services, or solutions.
Direct contact: Interviews with leading industry players are sometimes the best way to gain qualitative insight into strategies and expectations. The Parks Associates analyst team has conducted both structured and open-ended interviews with principles from multiple industries in the digital living value chain.
Presentations and Webcasts
Team presentations: Our analysts frequently serve as key speakers at corporate strategy meetings, user conferences, and industry seminars.
Webcasts: A webcast, presented by our analysts and developed based upon your suggested topics, provides a convenient way to inform and interest a dispersed audience in a short period of time.
Analyst opinion: Our analysts write a market overview, supplemented with decades of market knowledge and consumer data, to provide an objective viewpoint of a market from an expert source.
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