2016 Security Dealer Survey analyzes a wide variety of trends relevant to security dealers, including top challenges in the business environment, intended product offerings, and factors related to interactive services. This research presents and analyzes the results of a survey of installers/dealers who sell or install residential security systems for single-family residences or multiple-dwelling units. It quantifies dealers’ view of security market performance, with data compared across multiple surveys from 2014 to 2016, and analyzes new trends, including the addition of smart home and interactive technologies.

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Industry Insight

Key Findings

Recommendations

Methodology & The Security Dealer Survey Respondents

Residential Installations: Single Family vs. Multiple Dwelling Units (Q3/16)

Residential Installations: Single Family vs. Multiple Dwelling Units (Q3/16)

Locations or Facilities Where Firms Install Security Systems (Q3/16)

Percentage of Security System Sales to Residential Customers (Q3/16)

Position in the Firm (2013 - 2016)

Top Five Business Regions (2013 - 2016)

Business Regions - Cont. (2013 - 2016)

Type of Monitoring Affiliation (2013 - 2016)

Role in Selecting Monitoring Affiliations (Q3/16)

Types of Residential Systems Sold/Installed - Top Six (2013 - 2016)

Planned Installation of Specified Types of Residential Systems in the Next 12 Months (Q3/16)

Decision Making in Selecting Hardware Brands (2013 - 2016)

Business Metrics of U.S. Security Dealers

Annual Revenues (2012 - 2016)

Types of Residential Security System Panel Installed (Q3/16)

Changes in Residential Revenues (2015 - 2016)

Number of Residential Security Systems Installed Per Month (2015 - 2016)

Average Number of Residential Security Systems Installed Per Month

Security System Sales Including Smart Home Equipment (2015 - 2016)

Type of Residential Security Service Offered (2015 - 2016)

Project Replacement or Upgrades (2014 - 2016)

Security Sales Breakdown by Market Segment(2014 - 2016)

Professional Monitoring: Options & Fees

Offering Professional Monitoring Services (Q3/16)

Channels to Provide Professional Monitoring Services (2013 – 2016)

Satisfaction with 3rd Party Monitoring Provider (Q3/16)

Responsibility for Customer Support with 3rd Party Monitoring Providers (Q3/16)

Professional Monitoring Service Monthly Cost (2014 - 2016)

Professional Monitoring Service ARPU (2014 - 2016)

Contract Term of Professional Monitoring Services (2014 - 2016)

Smart Home Features & Pricing

Installations Including Smart Control Features (Q3/16)

Security System Installations with Smart Control Features (2014 - 2016)

Vendor Loyalty (2015 - 2016)

Security System Installations Including Smart Home Devices

Average Additional Fee Paid to Interactive Service Provider (Per Customer) (Q3/16)

Changes Made Regarding Interactive Service Provider in the Past 12 Months (Q3/16)

Likelihood to Change Interactive Service Provider in Next 12 Months (Q3/16)

Savings Per Subscriber Necessary to Incentivize Interactive Provider Switch (Q3/16)

Most Valuable Remote Monitoring & Control Capabilities (Q3/16)

Top Ranked Remote Monitoring & Control Capabilities (2013 - 2016)

Security Systems Including Remote Monitoring Plus Enhanced Features (2014 - 2016)

Reasons Adopting Remote Control and Monitoring Capabilities Ranked as a Top 3 Most Important Reason (Q3/16)

Top 3 Reasons for Adopting Remote Control and Monitoring Capabilities (2013 - 2016)

Top 3 Factors in Selecting an Interactive Service Provider (2015 - 2016)

Most Important Factors in Selecting an Interactive Service Provider (Q3/16)

Top 3 Most Desired Smart Home Device Types from Interactive Service Provider (Q3/16)

Most Desired Smart Home Device Types from Interactive Service Provider (2013 - 2016)

Most Commonly Used Interactive Service Providers (Q3/16)

Important Factors in Selecting an Interactive Service Provider (2013 - 2016)

Core Security System Information: Equipment & Challenges

Average Price for Basic Residential Security System (2013 - 2016)

Average Price of Smart Home Control Equipment (2013 - 2016)

Impact of Smartphones and Tablets on Keypad/Touchpad Sales (Q3/16)

Equipment as Percentage of Total System Price (2013 - 2016)

Top 2 Preferred Brands of Security Panel Hardware (2013 - 2016)

Top 2 Business Challenges (2015 - 2016)

Top 2 Challenges to Offering Smart Home Devices or Systems (2015 - 2016)

Importance of Video Verification Capabilities for Security Systems (2015-2016)

Willingness to Provide Installation Services for a Telco or Cableco (2014 - 2016)

Likelihood of Product Offerings Being Available in 3 Years (2013 - 2016)

Average % of Time That Communications Paths are Used for Alerts (Q3/16)

Self-installed Security Systems

Reasons for Selling DIY/Self-Installable Security System (Q3/16)

Reasons for Residential Customers Asking for Self-Installable Security Systems (Q3/16)

Business Impact of Selling Self-Installed Residential Systems (Q3/16)

Business Impact of Selling Self-Installable Residential Systems (Q3/16)

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