Parks Associates' Security Dealer Survey analyzes a wide variety of trends relevant to security dealers, including top challenges in the business environment, intended product offerings, and factors related to interactive services.

This research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in U.S. households. It quantifies the dealers’ view of security market performance, with data compared across multiple surveys fielded between 2013 and 2017, and analyzes competitive pressures, industry conditions, and new trends, including the addition of smart home and interactive technologies.

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Industry Insight

Top Challenges to Security Dealers in the Years (2017 - 2018)

% of U.S. Broadband Households with A Working Security System and the % with Professional Monitoring

U.S. Revenue Forecast for Total Residential Security Industry Revenues and Professional Monitoring Revenues

Key Findings and Market Impact

Respondent Attributes

Methodology, Basic Respondent Firmographics, and Security Dealer Screening

Average Residential Sales vs. Non-Residential Sales as a Percent of Total Sales (2017-2018)

Residential Security System Unit Sales as a Percent of Total Sales (2017-2018)

Type of Residential Security System Sold by Year (2017-2018)

Top Five Business Regions (2013 - 2018)

Business Regions - Cont. (2013 - 2018)

Role in Selecting Monitoring Affiliations (2013 - 2018)

Changes in Residential Revenues (2013 - 2018)

Annual Revenues (2012 - 2017)

Percentage of Residential Security System Unit Sales by Housing Types (2017-2018)

Number of Residential Security Systems Installed Per Month (2015 - 2018)

Average Number of Residential Security Systems Installed Per Month (2014 - 2018)

Monitoring, System Pricing, and Interactive Services

Offering Professional Monitoring Services (2013 - 2018)

Percentage of Residential Security System Sales (Q3/18)

Security System Installations Including Smart Home Devices (2014 - 2018)

Security System Integration with Customer Owned Smart Home Devices (Q3/18)

Average Number of Smart Home Devices Installed (Q3/18)

Average Upfront Price by Type of Security Systems (2017- 2018)

Average Monthly Fees for Professional Monitoring Services (2017-2018)

Professional Monitoring Service ARPU (2014 - 2018)

The Ongoing Business

Contract Term of Professional Monitoring Services (2013 - 2018)

Percentage of Firms Selling Specified Service (Q3/18)

Average Cost of Acquiring a New Residential Customer (2017-2018)

Average Annual Service Costs per Residential Customer (Q3/18)

Residential Customers: Average Tenure (2017-2018)

Leading Methods of Acquiring Sales Leads (2017-2018)

Importance of Brand Preference in Choosing Security Dealers (Q3/17)

Annual Marketing and Advertising Costs (Q3/17)

Attrition Rate (2017-2018)

The Infrastructure and Ecosystem

Channels to Provide Professional Monitoring Services (2013 - 2018)

Important Factors in Selecting a Central Monitoring Station (2017-2018)

Top Ranked Consideration in Selecting a Central Monitoring Station (2017-2018)

Primary Communication Path for Security Systems (2013 - 2018)

Response to the 3G Sunset (Q3/18)

Installation Rates for Various Security System Panel Types (2017-2018)

% of Sales by Control Panel Brands (Q3/17)

Installation % of Various Control Panel Brands (Q3/18)

Important Factors in Choosing a Security Control Panel Vendor (2017-2018)

Top Ranked Consideration in Selecting a Security Control Panel Vendor (2017-2018)

Most Commonly-Used Interactive Service Providers (2013-2018)

Important Factors in Selecting an Interactive Service Provider (2017-2018)

Top Ranked Consideration in Selecting an Interactive Service Provider (2017-2018)

Likelihood of Switching Suppliers in the Next 12 Months (2017-2018)

Average Costs per New Residential Installation by Service Type (Q3/18)

DIY/Self-Installed Systems

Reasons for Selling DIY/Self-Installable Security System (2016 - 2018)

Perceived Impact of DIY Systems on Security Dealers (Q3/18)

Likelihood to Start Offering DIY/Self-Install Systems in the Next 12 Months (2017-2018)

Likelihood to Start Offering DIY/Self-Installed Security Systems (Q3/17)

Reasons for Planning to Offer DIY/Self-Installed Systems (2017-2018)

Reasons Not to Offer DIY/Self-Installed Security Systems (2017-2018)

Future Services

Reasons for Security Dealers to Offer Smart Home Services (2017-2018)

Likelihood to Start Offering Add-on Services in the Next 12 Months (Q3/18)

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