Senior Manager, Consumer Analytics - Savitha Sidharth

Savitha Sidharth

Savitha Sidharth

Senior Manager, Consumer Analytics

Savitha applies her expertise in data mining, data analytics, and data visualization to interpret data and provide key insights to support optimal decision making. Her past experience in business strategy coupled with data analysis gives her the capability to go beyond data at face value and develop intricate connections between the variables in question and consumer behavior. She also manages Parks Associates’ data warehouse and analytics tools. “Automation in order to ensure accuracy and efficiency” is her motto.

Savitha earned a double master's in MSc in Applied Economics and Predictive Analytics from Southern Methodist University and an MBA in Marketing and Finance from Amrita School of Business, India.
 



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