Consumer Insights Analyst II - Xiaofan Tan

Xiaofan Tan

Consumer Insights Analyst II

Xiaofan Tan is a member of the Consumer Analytics team. She researches and analyzes various kinds of consumer data to explain market trends, predict how consumers will react to innovations, and recommend strategies for success in a changing business environment.

Xiaofan is completing her MS in Business Analytics degree from University of Texas at Dallas. She also earned her BS in Business Administration from University of La Verne.