Uprising: College Students & Changing Video Preferences

This whitepaper investigates college students’ video viewing habits in order to gain insight on the market’s future, particularly in regards to services, licensing, business models, revenues, and advertising.

Topics:

The value of TV access and content for U.S. college students

College student usage and perception of pay-TV services

How college students access and consume television and media content

Strategies to develop new business and foster existing relationships among college-age consumers



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