Connected Apps: The New Battleground for Video Services

OTT services are maturing, competition is intensifying, and players are looking to maximize their reach and tailor experiences to particular audiences. Video apps on connected devices are again playing a key role in the competitive landscape of digital video entertainment.

This whitepaper analyzes the role of Internet-connected devices in driving OTT service adoption and strategies for video players to leverage these device apps.

Connected Device Video Apps - Parks Associates research


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