Retaining Customers: Content, Platforms, and Video Services

This whitepaper evaluates the challenges facing service providers and platform vendors in retaining their most valuable customers.

Service Providers:

Consumer considerations on whether or not to "cut the cord"

Stages of TV Everywhere and the current factors influencing this offering

Strategies to enhance the user/viewer experience through new distribution channels, content offerings, etc.

Platform Vendors:

Current efforts to "lock in" customers to a particular platform

Leading platform vendors

Analysis of key customers for Amazon, Apple, Microsoft, and Google



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