TargetSpot Digital Audio Benchmark and Trend Study, 2012: African American Insights

It should come as no surprise to anyone that the African American community is diverse, vibrant and a perfect audience for marketers who deliver their messages through audio channels. It should come as no surprise—but it often does, to buyers and sellers alike.

The TargetSpot Digital Audio Benchmark and Trend Study, 2012: African American Insights report makes a compelling argument that this demographic deserves greater understanding and consideration. This study reveals key insights for brand and marketing professionals seeking to effectively reach and engage the African American audience through the Digital Audio platform.



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