TargetSpot Digital Audio Benchmark and Trend Study, 2012: Hispanic Insights
Perhaps no demographic group is as engaged in Digital Audio as the Hispanic consumer. Their listening habits, coupled with higher than average social media engagement, make the Hispanic audience particularly valuable to advertisers. Research such as the TargetSpot Digital Audio Benchmark and Trend Study, 2012: Hispanic Insights is equally valuable to buyers and sellers alike.
TargetSpot’s report reveals listening trends amongst this critical demographic and explains their implications in a rapidly changing Digital Audio landscape. This study reveals key insights for brand and marketing professionals seeking to effectively reach and engage the Hispanic audience through the Digital Audio platform.
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