Attitudes Towards Digital Audio Advertising, a TargetSpot Whitepaper
Digital audio cranks up the volume of engagement, so to speak, and as a result the audience becomes even more involved and engaged. And when content is customized and advertising is targeted, consumer attitudes and behaviors can change dramatically. This whitepaper features research on consumer attitudes toward digital audio advertising. Understanding these attitudes and perceptions can help advertisers maximize their campaign impact with effective, relevant messaging.
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