"cloud services" articles

The gaming industry is in the midst of a transition towards greater multiplatform play and greater dependence on recurring subscription service revenue. The increasingly mobile connected consumer fuels the momentum behind mobile gaming. Consumer interest in multiplayer gaming, particularly on PC and gaming consoles, continues to be healthy. Game industry competitors are investing in growing their services revenue as consumers find subscription access to multiplayer capabilities, game...

At Design & Construction Week, Parks Associates—in collaboration with LG Electronics—recently led industry executives in discussions on consumer attitudes and behaviors towards new smart home technologies and connected devices. Here are insights from Sein Veit, VP, Product Management, GE Lighting, who participated in the panel, “ Design for Modern Living: Connectivity Driving New Trends. ” How do consumers view technology now versus before the Pandemic? During...

In a year unlike any other, CES 2021 similarly proceeded unlike any CES before it, with the virtual event bringing the show to arguably its broadest audience yet. One aspect of the show that remained similar to previous years was the high-profile prominence of the latest and greatest television announcements from CE industry leaders. In contrast to years past however, CES 2021 saw the traditional TV market leaders redoubling their efforts to differentiate their sets in the face of...

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week. Join us for a complimentary and interactive webinar,  TV’s Journey to the Cloud , on  Tuesday, August 25, 2020  at  11:00 a.m. CT , co-hosted with  Kaltura . Industry experts Nuno Sanches ,...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Parks Associates is supporting Utility Cloud 2020 , a conference surrounding the topics of integrating cloud solutions to manage the influx of large volumes of data in a dynamic grid environment. This event takes place September 15-17, 2020, in Amsterdam. Drawing together utility software, system and transformation leads, this 3-day case study driven program provides an intensive review of the latest cloud technologies, strategies and solutions to manage an ever-increasing data...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...

The flood of IoT products and services at CES crossed all categories of the smart home space. However, the lineup of smart door lock offerings generated plenty of buzz on its own. According to Parks Associates research, 7% of U.S. broadband households own at least one smart door lock and purchase intentions for these devices hit 21% in Q4 2018. Further, 13% of broadband households in the U.S. are “very likely” (rating of 6-7 on a 7-point scale) to purchase one of these devices over...