"cloud services" articles

In a year unlike any other, CES 2021 similarly proceeded unlike any CES before it, with the virtual event bringing the show to arguably its broadest audience yet. One aspect of the show that remained similar to previous years was the high-profile prominence of the latest and greatest television announcements from CE industry leaders. In contrast to years past however, CES 2021 saw the traditional TV market leaders redoubling their efforts to differentiate their sets in the face of...

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week. Join us for a complimentary and interactive webinar,  TV’s Journey to the Cloud , on  Tuesday, August 25, 2020  at  11:00 a.m. CT , co-hosted with  Kaltura . Industry experts Nuno Sanches ,...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Parks Associates is supporting Utility Cloud 2020 , a conference surrounding the topics of integrating cloud solutions to manage the influx of large volumes of data in a dynamic grid environment. This event takes place September 15-17, 2020, in Amsterdam. Drawing together utility software, system and transformation leads, this 3-day case study driven program provides an intensive review of the latest cloud technologies, strategies and solutions to manage an ever-increasing data...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...

The flood of IoT products and services at CES crossed all categories of the smart home space. However, the lineup of smart door lock offerings generated plenty of buzz on its own. According to Parks Associates research, 7% of U.S. broadband households own at least one smart door lock and purchase intentions for these devices hit 21% in Q4 2018. Further, 13% of broadband households in the U.S. are “very likely” (rating of 6-7 on a 7-point scale) to purchase one of these devices over...

According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...

The next major evolution in computing is here – voice technology dominates CES. Voice assistants are here to stay. At the beginning of 2017, half of U.S. broadband households were using a personal assistant through an application or dedicated device. Market leaders such as Amazon, Google, Apple, Microsoft, and more recently Samsung continue to announce new product enhancements and expanded roadmaps. The competition among these giants was evident at CES with a plethora of...