"digital media" articles

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...
 
As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user...
 
by Parks Associates | Dec. 8, 2021
Tags: COVID-19, digital media, OTT
Throughout 2020, the United States’ broadband coverage gap was recognized as a major issue impacting Americans’ safety, quality of life, and ability to participate in work and schooling. According to Parks Associates estimates: ·       22% of US households, or roughly 27M households, lack a fixed home internet subscription; ·       10% of US households, or almost 13M households, are mobile-only –...
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. Comcast invents technology...
 
by Parks Associates | Oct. 6, 2021
Tags: digital media, OTT, pay TV
In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...
The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...
 
by Parks Associates | Jul. 21, 2021
Tags: digital media, OTT, pay TV
In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...
 
by Liam Gaughan | Jun. 30, 2021
Tags: digital content, digital media, OTT
Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote speaker during the session Data and Decision Making in Video Services , where he discussed the best practices in data-driven decision making and how to maximize a competitive advantage in today’s...
 
by Parks Associates | Jun. 28, 2021
Tags: COVID-19, digital media, OTT

Page of 29 Next

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg