"home safety" articles

Parks Associates' research finds most consumers (72%) are concerned with the security of their smart home products and their network.   Download our complimentary white paper “Protect the Connected Home: Home Security Meets Personal Privacy,” in collaboration with Assurant ! This white paper highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty and...

Parks Associates team was at CES 2023 and research analyst, Ryan Hulla, shares his industry insights and takeaways.  Ryan recently graduated with a PhD in experimental psychology from the University of Texas at Arlington. He also holds a Master of Science in Psychology from the University of Texas at Arlington and two bachelor’s degrees from Texas A&M University – Corpus Christi. Prior to joining Parks Associates, Ryan worked as a Researcher at the University of Texas...

CONNECTIONS™ Summit at CES 2023 is an annual research and industry event hosted by international research firm Parks Associates at CES. CONNECTIONS™ Summit features in-person sessions during CES 2023 on January 5, 2023, in Las Vegas and focuses on the rapid deployment of connected products for consumers including the new business models, technologies, partnerships, trends, and key issues impacting the rapidly changing landscape of the connected home. The executive event...

The future for the security industry, whether serving the consumer, small-to-medium business (SMB), or commercial market lies in add-on services and the ability to bring new systems to market with easy installation, various monitoring options, and extended value. For the consumer market, Parks Associates research of 10,000 internet households shows every add-on service tested received more than 60% of security owners having interest. Fire is a no brainer, but the strength of PERS...

Join Parks Associates’ virtual session " Smart Spaces: Apartments, Hospitality, and Community Living ," on Thursday, November 17 at 2:00 PM CT for insights addressing the role of Wi-Fi and broadband in buildings, access and control systems, safety and security risk mitigation, energy management platforms, systems integration, and smart lighting. Panels and speakers include: State of PropTech: Apartments, Hospitality and Commercial Buildings...

The cost of living has increased in 2022 as inflation recently broke a 40-year high. There are few indications that consumers can expect a significant decrease in the cost of goods and services in near future. Security companies must find ways to increase revenue to compensate for the higher prices in materials, overhead and wage inflation of their employees. A good portion of the security industry is raising professional monitoring fees or including new services for consumers to...

AI and machine learning applications across verticals in the smart home ecosystem can draw on an array of data sources from the connected home. A device may constitute a single sensor, such as a motion sensor, though increasingly multi-sensors that bundle a collection of sensors in one device are becoming more common. AI benefits from being able to gather a variety of sensor data in order to better understand the home context. As connected devices continue to be added, data sharing among...

State Farm’s $1.2 billion investment in ADT for 15% stake in the company signals a turning point in the slow and somewhat tepid attention insurers have paid to the smart security space. Smart security products and systems stand to save insurers billions of dollars through proactive monitoring, detection, and deterrence for burglary, home, and fire damage. Parks Associates’ July 2022 research finds: 23% of US internet households have experienced water damage...