Parks Associates and Dolby Release Whitepaper

by Julia Homier | Aug. 1, 2013

Parks Associates and Dolby have released a complimentary whitepaper by the name of, "Audio Quality's Growing Value for Mobile Entertainment."

The whitepaper will examine the value of audio quality as an emerging differentiator in mobile devices, and it will feature analysis on current market conditions and primary consumer data.

Some of the topics covered in this whitepaper include: trends in consumer adoption and usage in mobile entertainment, importance of audio quality as it relates to other smartphone and tablet features, impact of cinema-quality sound on consumer interest and price points, and data from households in several countries.

Parks Associates finds that 50 percent of consumers in the US and 70% in China consider audio quality very important when shopping for mobile devices.

To download the whitepaper, click here.

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