66% of security system owners are interested a cybersecurity add-on service for their security system
New Parks Associates research finds interest in add-on services for home security systems is high, with each tested option scoring over 60% among current owners, including 69% interested in vehicle monitoring and 66% in cybersecurity.
The research firm will host Expanding the Role of the Home Network, the next virtual session in the 26th annual CONNECTIONS™: Premier Connected Home Conference series tomorrow, Thursday, April 14, 11:00 a.m. CT. Event sponsors include Alarm.com, Cox Communities, F-Secure, Homebase, Plume, Airties, Bitdefender, Johnson Controls, Nice, Notion, Rapid Response Monitoring, Realpage, Resideo, Schneider Electric, AmTrust Specialty Risk, Gadgeon, Cooktop Safety, Iris® Powered by Generali, and Assurant.
“Consumers continue to expand their interest in add-ons and integrations for their homes, both to add new capabilities and to protect their home and privacy,” said Jennifer Kent, VP, Research, Parks Associates. “Security owners want to extend the value of their systems, and those who are planning to purchase a system are looking for solutions that include smart home devices and remote control. We look forward to discussing strategies to meet these ever-growing consumer demands and how to expand the home network to integrate new devices and services.”
Expanding the Role of the Home Network features an executive fireside chat with Charles Cheevers, Chief Technology Officer Home Networks, CommScope, and panels with the following speakers:
- Jon Clay, VP - Threat Intelligence, Trend Micro
- Todd Kozee, VP, Business Development, Support.com
- John Minasyan, Director, Product Management, Linksys/Belkin
- Tony Testa, Director Marketing, Qorvo
- Razvan Todor, Sr. Director, Connected Homes Security, Bitdefender
- Eric Villines, Head of Global Communications, Anker Innovations
- Oz Yildirim, EVP & GM of North America, Airties Wireless Networks
The session also brings together industry players from pro-service channels for a special roundtable discussion, Smart Home Tech and the Pros: View from the Channel, which addresses the role of interactive services and the opportunities and challenges of incorporating smart home technology into installers’ offerings. Speakers:
- Ian Bryant, Senior Director Strategic Partnerships, CEDIA
- Kevin Huisman, Service Manager, Grand Home Automation
- Jennifer Mallett, Founder and CEO, Level Up Your Home
- JC Murphy, President, Savant
- Bill Nicholson, Director, Rutestock
- Loren Roetman, Home Technology Master, Cloudburst Technology
- Jason Wade, Founder, Doorbell Ninja
For 26 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.
About CONNECTIONS™
Parks Associates' 28th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 7-9, 2024, in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.
CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.
CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com
