Industry webinar, in cooperation with Particle, addresses new opportunities and challenges within the growing electric vehicle (EV) market

Parks Associates research finds that while electric vehicle (EV) owners charge at home most often, 61% also charge regularly at work, and over 50% charge while at a restaurant, highlighting the demand for and need to expand charging infrastructure as more households acquire EVs.

The research firm will highlight its consumer EV research during the industry webinar, “Eliminating EV Barriers: Future Proofing the Experience,” hosted on Thursday, September 8, in cooperation with Particle.io. Currently, only 6% of US households own an electric vehicle today, but 19% of US internet households are likely to purchase an EV in the next year.

“EV momentum is real, and so is the opportunity for utilities and connected home players,” said Elizabeth Parks, President and CMO, Parks Associates. “Major auto OEMs have committed to a conversion to fully electrified fleets across the next 10 years, so the EV revolution has already begun. The next few years represent a challenging but critical time for players in energy and connected technology industries to determine how the rise of EVs will impact their industries and to ensure their solutions will be part of the new reality.”

“The electrification of mobility in recent years has been ‘that hum in the distance,’ the sound of the concept of mobility changing - for the better and it’s now all getting very real,” said Paddy Gogin, Enterprise Sales, International - Smart Energy, Particle. “By 2035 the largest automotive markets will be electric and the opportunity to transform the way we move fundamentally results from changes in three main areas: Regulation, Consumer Behavior, and Technology. All three factors will play significant roles in how we shape that future and define who the winners and losers will be.”

Webinar speakers will discuss the current EV market and the opportunities and challenges as demand for charging solutions accelerates. Areas of focus include consumer adoption of and familiarity with EVs, purchase drivers and inhibitors, use of charging stations, and how consumer perceptions of charging station availability impacts adoption and usage.

Webinar speakers:

Daniel Elizalde, Product Executive & Advisor - Climate Tech

Paddy Gogin, Enterprise Sales, International - Smart Energy, Particle

Elizabeth Parks, President and CMO, Parks Associates

Speakers will also highlight how companies can scale EV infrastructure, unlock the value of energy data to futureproof their business offerings, provide secure and reliable solutions, and the importance of timing in go-to-market strategies.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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