Wednesday, September 14, 2011

Consumer willingness to discontinue pay-TV services a key focus at CONNECTIONS™ Europe

Technicolor, Siemens, GreenPeak, and PacketVideo address controls, content platforms, and distribution models

International research firm Parks Associates will present new business models and customer retention strategies for digital service providers and CE manufacturers at the upcoming CONNECTIONS™ Europe Research Summit, Nov 8-9, 2011, in Amsterdam.

The firm's research shows YouTube dominates today's online video market worldwide, with the site garnering over 90% of the UGC (user-generated content) audience in Europe. Parks Associates also indicates consumers are increasingly willing to discontinue or downsize their pay-TV services while compensating by accessing video from over-the-top (OTT) sources. As a result, broadband, television, communications, and wireless service providers must take on new roles and execute innovative business strategies to stay competitive in this new market.

"By 2015, consumers in North America and Western Europe will be spending nearly $16 billion for online video," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "Growth of connected consumer electronics, advances in mobile and portable devices, and challenges to access service delivery models are all impacting delivery of content and services. CONNECTIONS™ Europe offers high-level analysis and consumer research to inform new business strategies and identify ways to leverage emerging consumer trends to higher ARPU."

Parks Associates' analyst team will present new European consumer data, from surveys of over 10,000 broadband households in multiple countries, in three special research sessions:

Cloud Services: Increasing ARPU
Myths, Truths and What Consumers Really Desire
Multiscreen TV: The Analyst Perspective

CONNECTIONS™ Europe: Cloud Services, CE & Service Provider Strategies also features experts presenting perspectives on the new video ecosystem:

Jan Van Bogaert, Chief Engineer, Alcatel-Lucent
Antonio Gioia, Project Manager, DTT Content Factory, MediaSet
Tim Hadley, Director, Corporate Communications, Omniphone
Benoit Joly, Senior VP - Operational Marketing, Technicolor
Cees Links, CEO, GreenPeak Technologies
Thomas Nogues, Director, Technology, Cable Europe
Telmo Perez Luaces
, VP Strategy, Orange - France Telecom
Jerome Rota, Sr. VP, Consumer Products and Services, PacketVideo
Christopher Schouten, VP, Broadband and Media 3.0 Strategy, Irdeto

Event sponsors include GreenPeak Technologies, PacketVideo, Siemens, and Technicolor. Parks Associates addresses the competitive challenges facing digital service providers in the whitepaper "Service Providers and the Connected Home."

For more information, visit www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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