Tuesday, October 15, 2019

Privacy concerns increasing among smart home device owners

Bitdefender, MMB Networks, Verimatrix, IMONT Technologies, Ayla Networks, Olisto, Wondrwal, F-Secure, and Overkiz to address data security and privacy protection at CONNECTIONS™ Europe

Parks Associates will host the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home on 19-20 November at the Amsterdam Marriott Hotel to discuss strategies for companies to overcome barriers to mass-market smart home adoption and successfully launch new IoT products and services.The firm reports 22% of UK broadband households that do not own a smart home device and don’t plan to purchase one are avoiding smart home device purchases due to security and privacy concerns.

“Device security and data privacy play a key role in the adoption of connected devices,” said Elizabeth Parks, President, Parks Associates. “Consumer security concerns for smart home products will continue to be a barrier to adoption in the US and Europe, and these concerns can actually intensify with device adoption—71% of US smart home households are concerned about cybersecurity. We have multiple sessions at CONNECTIONS™ Europe to address these important issues.”

CONNECTIONS™ Europe, sponsored by Alarm.com, ASSA ABLOY, Bitdefender, ULE Alliance, Universal Electronics Inc., MMB Networks, Ayla Networks, and Wi-Charge, features sessions “Providing Data Security and Privacy Protection to Consumers at Home” and “Smart Home Platforms: Enabling Solutions and Expanding Value” with the following speakers:

  • Matthieu de Broca, International Business Development Director, Overkiz, a subsidiary of the Somfy Group
  • Tom Gaffney, Principal Consultant, F-Secure
  • Mark Lufkin, Chief Commercial Officer, Wondrwall
  • Daniel Moneta, Co-Founder, CMO & EVP Corporate Development,MMB Networks
  • Arjen Noorbergen, Founder & CEO, Olisto
  • Steve Oetegenn, President & COO, Verimatrix
  • Larry Poon, Co-founder & COO, IMONT Technologies Limited
  • Prashanth Shetty, CMO, Ayla Networks
  • Razvan Todor, Director, Connected Home Security, Bitdefender

features keynotes from CUJO AI, SnapAV, Deutsche Telekom AG, and Orange. To request data or an interview, contact Sherrelle Lewis, sherrelle.lewis@parksassociates.com, 972-996-0214.


CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

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